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Largest Entertainment Center in US Set to Open Near Dayton This Spring!

January 26th, 2012 No comments

Scene75 Entertainment Center, under construction north of Dayton, is being called the nation’s largest indoor entertainment center.A $5 million indoor entertainment center under construction north of Dayton and expected to open this spring is being described as the largest in the nation.

Scene75 Entertainment Center, one exit south of the Interstate 70/75 interchange, will feature 124,000 square feet of indoor attractions, coupled with seasonal outdoor offerings.

The attractions include a full service-restaurant; two indoor bars with 70-inch HD TVs and live sports tickers; an outdoor patio with food and beverage service; an indoor electric go-kart track; a multi-level laser tag arena; an indoor bouncing inflatable arena; a redemption and video arcade; an interactive gaming theater with giant screens; two 4D theaters; four mini-bowling lanes; a 10-car bumper car system; three outdoor sand volleyball courts (with plans to expand to nine courts); two outdoor bocce courts; live fantasy sports leagues; a concession stand; eight private party rooms; and a banquet hall.

Jim “Radar” Martin, who has been the general manager at Tank’s Bar & Grill in Dayton for 25 years, will serve as the venue’s food and beverage manager and will operate the restaurant, Radar’s Bar & Grill. It will serve pretzels, nachos, burgers, pizzas and other American grill fare.

Set to open in late spring, possibly mid- to late April, Scene75 will be at 6196 Poe Ave., in a former furniture warehouse across the highway from the restaurants and motels on Miller Lane, according to Jonah Sandler. The Cincinnati native and Sycamore High School graduate, now a Dayton resident, co-owns the venue with a group of investors.

“We felt that there is a significant void in the market for something of this nature,” he said. “We felt that this was a very good opportunity with significant potential that hasn’t been accomplished within this area or even in the industry.”

Sandler, who opened Putters Par-adise at Englewood Fun Center, a miniature golf course that he designed, and the Chaos Room in Centerville, an interactive gaming theater that will have its second outpost at Scene75, said he traveled the country touring existing entertainment facilities and believes Scene75 will be the largest in the country. Industry data seem to support that claim. David Mandt, spokesperson for the International Association of Amusement Parks and Attractions (IAAPA), an international trade association for permanently situated amusement facilities, said Scene75 would quality as what the industry calls a “family entertainment center” (FEC), which refers to any center with a variety or collection of attractions. Mandt said there are approximately 1,500 FECs in the U.S.; based on the IAAPA’s State of the Industry Survey for Family Entertainment Centers, facility sizes range from 5,000 square feet to 20 acres (factoring in both indoor and outdoor facilities), but the average size for an indoor FEC is 23,911 square feet, Mandt said.

“This is certainly a very, very large center by industry standards,” he said of Scene75’s proposed 124,000 square feet of indoor attractions.

Ben Jones, IAAPA’s FEC specialist, agreed, noting that many centers are larger than 124,000 square feet when both indoor and outdoor attractions are included; however, he said he doesn’t know of any centers with indoor offerings in that size range. By comparison, Dave & Buster’s centers tend to be in the 50,000-60,000-square-foot range, he said.

Sandler said Scene75 will cater to all ages, but it was designed with adults in mind. Patrons won’t pay an admission fee but instead will load a card with currency, which will be deducted as they use the attractions.

“We have tried to appeal to the adult audience with the belief that if we can get the adults, the kids will come,” he said. “With the amount of attractions we’re offering, we’ll be able to appeal to all audiences … whether someone is looking for a date night idea, a birthday party for kids or a corporate event.”

“We anticipate being able to attract people from 75 miles away,” he added. “With 11 or so motels across the street and 30 or so restaurants, there’s a lot of traffic in the area.”

For updates, visit the venue’s Facebook page atwww.facebook.com/Scene75.

http://news.cincinnati.com/article/20120125/ENT/301230167/Entertainment-center-open-near-Dayton?odyssey=tab%7Ctopnews%7Ctext%7CFRONTPAGE

Party Center Software Now Listed With Blooloop!

April 13th, 2011 No comments

Party Center Software is now offically listed with Blooloop.com!

http://www.blooloop.com/CompanyDetails/Party-Center-Software/775

Blooloop.com is the premier web site for the Amusement / Theme Park and Waterpark industry and is read worldwide for its comprehensive coverage of trends, developments, projects, business operations, technologies, and news and views from the Industry. The latest Industry headlines are posted 24/7 on www.blooloop.com together with market data and news from around the globe from the BBC.

The aim for Blooloop.com is to become the digital gateway to the world’s Amusement Park, FEC and Waterpark industries. A key driver in achieving this goal is the fact that companies operating in the industry itself actively participate on the website. Via a full and dedicated company profile, suppliers can provide in-depth company information, news, details of any current or past projects and an overview of their products and brands. The parks and the firms and organizations running and operating them similarly provide us with up to the minute news and information about their latest projects and plans. They also, throughout the year, submit press releases and feature articles highlighting current projects and recent developments.

PartyCenterSoftware.com is an online party booking and event management tool designed to increase party bookings and eliminate unnecessary labor costs. Included in the PCS suite of tools is a complete EPOS system, time clock, and vendor management feature. Currently operating in seven countries, PartyCenterSoftware.com is marketed and sold by Agile Software and Marketing, based in California.

 

 

Smaller FEC’s Now Embrace Card Readers and Online Booking

March 4th, 2011 No comments

Article Courtesy of IAPPA.org

Both Matt Stearn and Rod Towery acknowledge they don’t have decades of go-kart experience. “We’re businessmen. We come from corporate America,” says Towery, chief operating officer of Driven Raceway LLC. “We want to have the capability to measure every single part of our business.”

For that reason, the thought of anonymous guests pushing in tokens makes them wince, he says. A card reader system plays a crucial role at their two California locations, where video games and mini-bowling serve as an important secondary revenue stream while guests wait to race.

“The calculations for our ROI are much more detailed and reliable,” adds Stearn, Driven’s chief executive officer. “We can tell which games are performing and which ones aren’t.” Stearn and Towery represent a growing group of family entertainment center (FEC) owners embracing technology to further their businesses, explains Merrik Keller, Embed USA LLC’s sales manager for North America, manufacturer of debit card and point of sale systems.

“Rewind five-plus years ago, it was only for the big-box operators,” he notes. “Over the past two years, we’ve started to see the shift toward smaller facilities.”
All-time low costs have helped fuel this change, Keller says. However, potential customers still frequently ask him: “How big do I have to be and how many games do I need?”

He suggests looking at your game room revenue as a good indicator but also be logical about the decision. “Does it make sense for someone with two or three games?” Keller says. “No.”

Flexibility, Marketing Capabilities
The guys at Driven, which owns more than 60 games between the two spots, use the back-end and data capturing reports to understand how people play each machine. In addition to total revenue, they can see what hour and day the game makes the most money, and even the demographics of the guests playing the game.

They also can change prices on the fly to stimulate business. For example, they could offer a special of 10-cent video games from3 to 9 p.m. on Tuesdays, or do unlimited play on certain game types for an hour. “People aren’t tied into a coin,” says Keller, adding guests often disassociate spending with the swipe of a card. On the other hand, they may struggle to throw in 12 tokens to ride a simulator.

On the marketing side, Roger Camp, owner of Z-Bowl Family Entertainment Center in Mebane, North Carolina, found the cards to be a huge plus when the facility opened in May. Camp went out to area college campuses armed with $5 pre-charged cards, which could be used for bowling, pool, food, or the arcade.

“I don’t think we would be doing nearly as well as we are if we hadn’t been able to use those cards as aggressively as we had,” he says. 

Birthday Boom
For a time, Garrick Weaver’s staff would receive up to a hundred calls a day about birthdays. Many questions (options, pricing, etc.) could be easily answered by simply looking online, but employees always took the time to address the queries, says Weaver, co-owner of Boomers Laser Tag and Moonbounce Adventures, both in Pennsylvania.

This sort of patient customer service took up a tremendous number staff hours. So to alleviate this employee drain, Weaver recommended to his partners the companies switch to online birthday party booking. Three years ago, both locations moved to the software, which accounts for more than 40 percent of bookings at peak time.

Along the way, Weaver discovered another big perk with software: Guests will upsell themselves when planning a party. Without any sales pressure, they will routinely add on goodie bags and extra food through the booking system.

“Most of our clients see a drastic increase in revenue because of the software,” says Scott Drummond, president of Party Center Software in Cameron Park, California. As a former small-FEC owner, Drummond created the software with a cost-conscious mom-and-pop facility in mind. A monthly subscription to his technology runs about half the cost of a typical party package. (Roughly 80 percent to 90 percent of clients are between 5,000 and 25,000 square feet.)

Some additional software features include the tracking of marketing efforts, the ability to assign employees to a party based on their availability, and e-mail invoices. Thanks to that last option, Weaver, who uses Drummond’s software, eliminated the need to send paper party confirmations. He estimates he saves close to $50 a month in postage and three hours of labor.

While e-booking offers huge advantages, management experienced some initial trepidation that the human element would be removed from the birthday process. They counteracted that worry by having staff following up after a guest books a party, a step Drummond wholeheartedly supports.

“People worry they’re going to lose that personal touch. Absolutely not.” Drummond says. “We encourage people to call back. It’s a secondary option to sell them more product, and it actually improves your customer service. You tell them you got their order, you can’t wait to see them, and ask if they have any questions.”

Card readers have spread beyond smaller FECs. Untraditional venues, like hotel game rooms and cruise ships, now are moving toward the technology, says E. Brooks Lilly, director of development for CORE Cashless Inc., in Lenexa, Kansas.

Typically, these arenas shied away from redemption areas. The costs, coupled with a small footprint, didn’t make it practical, he says. However, attitudes have changed due to new technologies that reduce labor issues.

Guests can purchase a card from an automatic kiosk, play games, and head over to an eticket-to-prize machine to collect their hardearned merchandise. With such a setup, there’s minimal staffing and employee theft and “customer satisfaction shoots up,” Lilly says. “Now, (these venues) can not only afford it, they can succeed at it.”