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The Long View

February 7th, 2012 No comments

The Long View – Scottish FEC goes green to the extreme.

Even though The Bubbles Factory in Carluke, Scotland (population 19,000), might be the greenest family entertainment center (FEC) on the planet, Martin Hannah doesn’t consider himself a staunch environmentalist. Rather, the 50-year-old owner describes himself as a “canny Scotsman,” to use the local vernacular.

“It means to be wise and cautious with your purchases,” he explains.

Hannah decided to follow a 20-year business plan for his tiny 5,000-square-foot, £1.1 million (US$1.7 million) facility. With time on his side, he opted to go green in virtually every way. Hannah knew he would spend additional money up front, but in the end it would be more profitable—and much better for the environment.

The brainstorm for The Bubbles Factory came in 2005 when he took his wife and niece to a nearby soft play center. Between the plastic garden furniture and overwhelming smell of French fries (which stuck to your clothes when you left the place, he says), the facility offered little in terms of quality to area families. “We could do it so much better,” Hannah recalls thinking.

Over the next four years, he researched, negotiated, researched some more, and acquired financing. Construction began in September 2009 on the site of an old, decrepit building in the town center; doors opened in November 2010. From concept to delivery, Hannah, who still also owns a billboard advertising company, played a major role in every part of the process—hard work that has already paid off.

People travel as far as 80 miles to visit The Bubbles Factory, which recently won the Play Providers Association’s competition for the best new indoor soft play and café in the United Kingdom.

The mix of diligent planning and use of high-end, environmentally conscious equipment, technology, and materials prove to be his magic formula for business success.

“I think it’s the clever way of doing things,” he says. “There’s a long-lasting benefit.”

Building Construction
Hannah excavated the site into a hill, removing 1,600 tons of soil that was then reused elsewhere in the community. The back of the building is actually about 15 feet underground (more on that below.)

For the construction, Hannah relied on recyclable materials, including steel beams, wall panels, flooring, the slate roof, and insulation.

Heating and Cooling
In the café area, heated water radiates in pipes under the floor and comes up to guests’ feet. Rather than a conventional radiator, this setup creates a more even distribution of heat throughout the room and uses less energy, Hannah says.

For cooling the facility, he installed a passive ventilation system. Between the structure and the hill there’s a maintenance area that doesn’t get any sunlight and contains a well of cold air all year long. A low-level vent from this well is wired to other high-level vents. So when the soft play center reaches a certain temperature, the vents automatically open incrementally and warm air naturally releases outside at the high level and draws the cool air in at the low level. This system creates gentle air movement throughout the building.

“You let nature work for you rather than against you,” Hannah notes.

Food
Hannah purchases most food from inside the town. “We try to support the local economy and local jobs,” he says, adding “low-mileage goods” result in less fuel costs and food waste. Since most items are on his doorstep, he doesn’t have to carry a huge stockpile. “We can just go down the road and pick up what we need as we need it.” Plus, fresher ingredients mean higher-quality eats, always made to order.

Kitchen
While staff in The Bubbles Factory kitchen focus on cooking top-notch food, the appliances work to save energy (and money).

Hannah owns two ovens that required a higher capital outlay but now have lower running costs. The staff uses only the one smaller oven during the slower times; when business picks up, they have greater flexibility: One oven can roast, while the other can steam. Also, the ovens automatically detect the type and size of food to determine the most appropriate cooking temperature.

The eco-friendly refrigeration unit indentifies the quantities in the fridge and freezer and adjusts its chilling accordingly. And the fryer automatically uses internal pumps to filter the oil, leading to less cross-contamination of flavors and extending the oil life by 100 percent. In addition, Hannah recycles the oil.

Lighting and Electricity
Hannah uses low-wattage lighting exclusively, and all florescent lights are zoned and dimmable. This allows output to better suit daily requirements. Also, a smart meter takes an electricity reading every 30 minutes, letting Hannah analyze usage throughout the day.

Bathroom
About 20 minutes after someone leaves the bathroom, all lights and fans turn off. They automatically flick back on when a guest opens the door. The backs of the urinals sport a flag in a golf hole emblem, giving men something to aim for. This simple trick cuts down on the “overspill” mess, Hannah says, which frees up staff maintenance time and cuts down on cleaning supplies.

The Future
With tongue firmly in cheek, Hannah has some keen ideas on ways to tap into all the busy energy of his young guests. “If someone invents a giant hamster wheel for the kids to run in, I’ll be the first to connect a dynamo to it to run the lights!” he jokes.

Contact Contributing Editor Mike Bederka at mbederka@IAAPA.org.

 

The Monkey’s Treehouse – Under New Ownership!

February 1st, 2012 No comments

The Monkey’s Treehouse is under new ownership.  Jamie Ladd, Holly Pring and Leslie Carpenter became the new owners on Thursday, January 19th.  We loved The Monkey’s Treehouse so much that we bought both locations!  We are so excited to be a part of something our children love and we are so thankful to Natalie McMullen for creating such a wonderful, fun place to work and play!  We plan to make a great place even better!

Be sure to visit us on Facebook and tell all your friends to Like us!  Birthday parties are booking up fast, so call today or book online through our website www.themonkeystreehouse.com!

Largest Entertainment Center in US Set to Open Near Dayton This Spring!

January 26th, 2012 No comments

Scene75 Entertainment Center, under construction north of Dayton, is being called the nation’s largest indoor entertainment center.A $5 million indoor entertainment center under construction north of Dayton and expected to open this spring is being described as the largest in the nation.

Scene75 Entertainment Center, one exit south of the Interstate 70/75 interchange, will feature 124,000 square feet of indoor attractions, coupled with seasonal outdoor offerings.

The attractions include a full service-restaurant; two indoor bars with 70-inch HD TVs and live sports tickers; an outdoor patio with food and beverage service; an indoor electric go-kart track; a multi-level laser tag arena; an indoor bouncing inflatable arena; a redemption and video arcade; an interactive gaming theater with giant screens; two 4D theaters; four mini-bowling lanes; a 10-car bumper car system; three outdoor sand volleyball courts (with plans to expand to nine courts); two outdoor bocce courts; live fantasy sports leagues; a concession stand; eight private party rooms; and a banquet hall.

Jim “Radar” Martin, who has been the general manager at Tank’s Bar & Grill in Dayton for 25 years, will serve as the venue’s food and beverage manager and will operate the restaurant, Radar’s Bar & Grill. It will serve pretzels, nachos, burgers, pizzas and other American grill fare.

Set to open in late spring, possibly mid- to late April, Scene75 will be at 6196 Poe Ave., in a former furniture warehouse across the highway from the restaurants and motels on Miller Lane, according to Jonah Sandler. The Cincinnati native and Sycamore High School graduate, now a Dayton resident, co-owns the venue with a group of investors.

“We felt that there is a significant void in the market for something of this nature,” he said. “We felt that this was a very good opportunity with significant potential that hasn’t been accomplished within this area or even in the industry.”

Sandler, who opened Putters Par-adise at Englewood Fun Center, a miniature golf course that he designed, and the Chaos Room in Centerville, an interactive gaming theater that will have its second outpost at Scene75, said he traveled the country touring existing entertainment facilities and believes Scene75 will be the largest in the country. Industry data seem to support that claim. David Mandt, spokesperson for the International Association of Amusement Parks and Attractions (IAAPA), an international trade association for permanently situated amusement facilities, said Scene75 would quality as what the industry calls a “family entertainment center” (FEC), which refers to any center with a variety or collection of attractions. Mandt said there are approximately 1,500 FECs in the U.S.; based on the IAAPA’s State of the Industry Survey for Family Entertainment Centers, facility sizes range from 5,000 square feet to 20 acres (factoring in both indoor and outdoor facilities), but the average size for an indoor FEC is 23,911 square feet, Mandt said.

“This is certainly a very, very large center by industry standards,” he said of Scene75’s proposed 124,000 square feet of indoor attractions.

Ben Jones, IAAPA’s FEC specialist, agreed, noting that many centers are larger than 124,000 square feet when both indoor and outdoor attractions are included; however, he said he doesn’t know of any centers with indoor offerings in that size range. By comparison, Dave & Buster’s centers tend to be in the 50,000-60,000-square-foot range, he said.

Sandler said Scene75 will cater to all ages, but it was designed with adults in mind. Patrons won’t pay an admission fee but instead will load a card with currency, which will be deducted as they use the attractions.

“We have tried to appeal to the adult audience with the belief that if we can get the adults, the kids will come,” he said. “With the amount of attractions we’re offering, we’ll be able to appeal to all audiences … whether someone is looking for a date night idea, a birthday party for kids or a corporate event.”

“We anticipate being able to attract people from 75 miles away,” he added. “With 11 or so motels across the street and 30 or so restaurants, there’s a lot of traffic in the area.”

For updates, visit the venue’s Facebook page atwww.facebook.com/Scene75.

http://news.cincinnati.com/article/20120125/ENT/301230167/Entertainment-center-open-near-Dayton?odyssey=tab%7Ctopnews%7Ctext%7CFRONTPAGE

Submit Your Photos to IAAPA!

October 13th, 2011 No comments

Submit Photos of Your Facility to IAAPA and Your Attraction Could be Featured on the IAAPA WebSite!

Dear IAAPA Members,

Please consider submitting photos of your facility to us to post on our website. Your pictures may be featured as one of the rotating images on the homepage, at the top

of one of our web sections, or in various IAAPA marketing materials.

If your facility’s picture is chosen, the name and location of the facility will be listed with the picture. This will be our way of saying “thank you” as we publicize your facility to thousands of people who view our web pages each week.

Your pictures must be 750 pixels wide by 200 pixels high, 75dpi resolution in JPG format (panoramic view) in order to be considered for placement. If you’re interested in participating, please complete the online form and upload pictures of your facility.

Thanks for your consideration and we look forward to seeing your photos! If you have questions, please contact webmaster@IAAPA.org for more information.

Sincerely,

Your IAAPA Website Team.

The International Association of Amusement Parks and Attractions
1448 Duke St. Alexandria, VA 22314 | Tel: +1 703/836-4800

 

 

Andy Aligator’s Announces New Facilty, to Include Water Park

September 26th, 2011 No comments

Waterpark coming to Norman next year

By Joy HamptonThe Norman Transcript

NORMAN — On Wednesday, Kyle Allison, general manager of Andy Alligator’s Fun Park in Norman, announced that the family entertainment facility will expand to include a water park.

The fun park opened at Interstate 35 and Indian Hills Road in November 2007 and has been growing each year. The water park is a significant expansion for the family-operated and family-oriented business.

Allison’s announcement came in the form of a special presentation at the Norman Convention and Visitors Bureau board meeting and luncheon.

The $4.5 million expansion will include four and a half acres located west of the fun park and within Norman city limits. Allison said a feasibility study described it as a “great site” for a water park. The study indicated what people have been talking about for some time — that a water park is badly needed in this area.

The Allison family hopes the expansion will draw tourist dollars and more sales tax into Norman.

“We pull guests all the way from Ardmore,” Allison said.

Often visitors wanting to avoid the traffic in Dallas will select Norman as a destination spot. Andy Alligator’s partnered this summer with Embassy Suites for a tourist package that was very successful, he said.

The water park will be smaller in scale than White Water Bay, but it will have many unique features. The lower maintenance cost of the smaller site means lower entry fees for the family-friendly venue.

One of the most important features is that this water park will be geared toward families with children. Larger water parks are geared toward older children and teens. The water park at Andy’s Alligators will have more venues for younger children.

Cabanas, unique water features not available elsewhere in the state and other amenities will make it a premier destination for families locally and regionally.

Groundbreaking is scheduled for 11:30 a.m. Oct. 12. The public is invited. The park will open in May 2012.

Andy’s Alligator’s is locally owned and operated by the Allision family.

Kyle Allison was named to Norman’s “15 Under 40” this year. He has worked in the family business most of his life. Allison said his family takes pride in living and reinvesting in Norman. He owns a home in Norman, volunteers through Norman Next and dreams of running a philanthropic organization to benefit the youth of central Oklahoma who want to be future business leaders.

Read more details of the coming water park in The Transcript’s Sunday Business section.

Joy Hampton 366-3539 jhampton@ normantranscript.com

 

Jump A Roos Set to Open This July in The Southland Mall – Cutler Bay

June 13th, 2011 No comments

Jumping soon to a mall near you

Jump A Roos, set to open this July in the Southland Mall in Cutler Bay, says it will be Miami’s largest indoor inflatable play area.

OPENING THIS SUMMER IN SOUTHLAND MALL.

Southland Mall is located on U.S. 1 at Southwest 205th Street, or just off the Homestead Extension of Florida’s Turnpike, exit 12.

Jump A Roos will be near Regal Cinemas, next to Johnny Rockets.

Walk-ins will be welcome. Admission for children over two will be $9.99, adults will be free. Family memberships at a discounted rate will be available.

Party prices will vary from $150 to $375, depending on the day of the week, party theme and number of children.

For more information visit www.jumparoos.com or call 305-283-JUMP (5867).

 

BY LAURA EDWINS

LEDWINS@MIAMIHERALD.COM

This summer a new business is bouncing its way into Cutler Bay.

Jump A Roos, an 11,000-square-foot play center featuring seven inflatable obstacle courses, slides and bounce-house-like jumping games, hopes to open in Southland Mall in early July.

“It’s about having a good time with your kids at a relatively low price,” said Gregory Fefferman, owner of Jump A Roos. “At a movie you have to pay for the adult to get in too; here adults are free.”

Fefferman came up with the idea for Jump A Roos after attending numerous birthday parties with his three small children and sitting through activities and events that weren’t a lot of fun for adults.

“Most of the birthday parties we go to are fun because my children have fun, but they aren’t that enjoyable for parents,” Fefferman said.

His goal was to create a family entertainment center that wouldn’t leave parents pulling out their hair.

“You mention Chuck E. Cheese and parents shudder at the idea of going there,” he said. “I want parents to be comfortable and have options.”

In addition to the inflatable equipment where toddlers and kids up to age 12 can hop away the hours, Jump A Roos will offer perks that Fefferman says will really make a difference to parents.

They plan to partner with Sal’s, a nearby restaurant and pizzeria in the mall, to offer more dining options than just a slice of pizza, like chicken parmesan or a caesar salad. Fefferman also said there will be clean comfortable seating for parents, free wireless Internet access and TVs, so dads don’t have to miss the big game.

In addition to being Miami’s largest indoor inflatable play center, Jump A Roos will have four private rooms available for parties and playgroups. They also hope to offer classes like mommy and me yoga and to partner with occupational therapists, who could use their facility for therapy sessions with mentally and physically disabled children.

“The equipment is challenging, but forgiving,” Fefferman said. “If a child is trying to climb up a wall and they don’t accomplish it the first time it’s a soft landing.”

Jump A Roos is truly a family business. Fefferman based his market research on trips to other indoor inflatable play centers with his kids. Fefferman’s wife, an artist, created their kangaroo mascot, “Jumpin’ Joey” and his father, a part-owner, is his creative consultant.

“He’s a great partner,” Fefferman said. “It’s nice to have someone to share ideas with and to commiserate and celebrate with.”

Fefferman’s father, Glenn, first suggested opening a business together in 2008, after Fefferman lost his banking job during the recession. Glenn Fefferman, who owned batting cages in Tropical Park for years, suggested an indoor glow-in-the-dark mini golf course.

Fefferman, familiar with backyard bounce houses and other indoor play facilities, figured there had to be a better way for kids to bounce. The family has been working on the idea for the past two years, searching for the perfect location and working to get the proper approval from the town of Cutler Bay.

Jump A Roos initially faced zoning issues because the mall was not approved for family entertainment use. But after working with the mall manager and the mayor of Cutler Bay, the Town Council voted to change the zoning code.

“Disallowing family entertainment didn’t make any sense,” said Edward MacDougall, mayor of Cutler Bay. “I’m in favor of assisting businesses overall, businesses should know that this government is approachable and we are willing to work with them.”

Jump A Roos still has a few hoops left to clear, permits to get and construction to finish, but they hope to be open for birthday parties and walk-in business mid-summer. Fefferman plans to hire about 25 employees who will be trained to clean the equipment regularly, interact with the children, initiate games and encourage safety.

Outdoor bounce houses have been known to become safety issues in bad weather, but Fefferman said it will be easier to monitor the equipment and the kids at his indoor facility. He hopes parents will have more interaction with their kids at Jump A Roos than at other play centers.

“One thing we plan to do differently than those crazy open playhouses is create memories,” Fefferman said. “Ultimately it goes back to the parents. I want them to experience it with their children, to share that moment of joy when their kid makes it down the slide.”

http://www.miamiherald.com/2011/06/09/2255655/jumping-soon-to-a-mall-near-you.html

 

 

7 Ways to Boost Holiday Business – Via IAAPA/Funworld

May 5th, 2011 No comments

’Tis the season for people to spend money. Lots of it. With planning, some of those free-flowing holiday dollars can come your way. Here are seven ways family entertainment centers (FECs) have found success during the holidays.  

Set up shop at the mall
Odyssey Fun World establishes a kiosk at a nearby mall from Black Friday through Christmas. It costs roughly $3,000 but is well worth the price, says Clint Paraday, general manager for the FEC with locations in Tinley Park and Naperville, Illinois.

Employees staff the bustling booth selling gift cards, explaining their birthday party packages, and getting valuable face time with local folks doing their holiday shopping. “You may be in their backyard, but they still never heard of you,” he says. 

Get crafty
The newly opened Planet 301 in Paterson, New Jersey, generated some early excitement with a special holiday craft table, says managing director Stacey V. Tsapatsaris. For two weeks before Christmas right inside the entrance of the 32,000-square-foot facility, kids could create works of art with precut foam, paint, crayons, and jingly bells—all under staff supervision. Parents appreciated the gesture, and Tsapatsaris says she plans to do it again for 2011. 

12 days of deals
Taking a note from the popular Christmas carol, Andy Alligator’s Fun Park in Norman, Oklahoma, offers a different special promotion for each of the 12 days leading up to Christmas Eve. For example, guests get free mini-golf on day two and buy-one-get-one-free large pizza on day 12. “We want to give them something special,” explains Kyle Allison, the FEC’s general manager. “These are our gifts to our customers.” To promote the event, they post on their website and Facebook page a mini-calendar with all the deals.

Fun for the family
Holiday parties shouldn’t be considered an adult-only event anymore, Allison says. These days more and more area businesses and groups opt to hold family-friendly functions at his venue during December. “People want something new and different,” he says. “They just don’t want to have a banquet dinner somewhere.” Plus, a still-sluggish economy means party organizers look to save money wherever they can. An FEC comes much cheaper than the standard hotel ballroom, Allison says, so it can cash in on people’s penny pinching. 

Black Friday blowout
The day after Thanksgiving is the biggest shopping day of the year. So why can’t FECs reap the rewards of the spending spree? Last year Paraday offered a steep 50 percent discount on birthday parties if parents booked them on Black Friday. About 30 guests took advantage of the major deal, he says.

“The holidays aren’t huge for birthday parties, so we wanted to create awareness and get our name out there,” Paraday details.

However, he admits he misfired with a previous Black Friday discount. In 2009 the first 200 guests who arrived before noon got a free ride wristband. Unfortunately, only a few dozen showed up. Paraday learned people were too consumed with shopping to stop by, and he consequently changed to the birthday booking. 

July in Christmas?
Of course, most people focus on the holidays during Christmas, but you can sell your facility in other ways. Fun Center in Clearfield, Pennsylvania, hosted a luau party on one December weekend for those already starved for summer, says FEC president Josh McCahan. Customers dressed in beach clothes or a swimsuit earned discounts like a free $5 game card or 10 percent food discount, he says. There were some giveaways, and beach-balls scattered throughout the facility added to the summery vibe. 

Flexible pricing
Don’t be scared to manipulate prices or offer deep discounts during the holidays, Paraday says. “You’re going to be paying for the labor regardless, so why not keep them busy? Having more people in your facility means they will spend more on other things like concessions.”

For the week between Christmas and New Year’s, when most kids have off from school, Planet 301 features 50 percent discounts on all arcade games and a $100 discount on any party package. Tsapatsaris’ idea helped with her attendance numbers and everyone left with a buzz. “People want to go where people are,” she says. “The more foot traffic the better.”

Contact Contributing Editor Mike Bederka at mbederka@IAAPA.org.

  • Be festive. Cover your FEC with decorations and lights, and put reindeer ears and Santa hats on your employees. Drab walls and glum staffers won’t put anyone in the holiday spirit.
  • Show your charitable side. Donate game cards or passes to charities.
  • Say cheese. Hire a photographer to take pictures for guests’ holiday cards.
  • Game on.Tailor redemption merchandise for the holidays, and change out the prizes in the crane games. Remember guests might be playing for gifts, so it can’t hurt to throw up some extra signage enticing them to try (extra hard) for the iPod resting behind the glass.

 

Dorney Park Lining Up More Thrills! Company Won’t Identify New Ride, But That Hasn’t Stopped The Speculating

February 4th, 2011 No comments

Mum’s the word on a new ride slated to join Dorney Park‘s lineup of belly-dropping, giggle-inducing thrillers, and park representatives say enthusiasts will have to wait until summer 2012 to try it out. Dorney Park’s parent corporation, Cedar Fair L.P., submitted a plan to South Whitehall Township for a new 138-foot-high amusement ride. But the plan doesn’t mention what kind of a ride it is, and the park’s general manager, Jason McClure, said his lips are sealed.

“We are keeping our focus on 2011 and all the new things we have in store with Planet Snoopy,” McClure said.

The park’s opening day will reveal the results of an $8 million top-to-bottom makeover of 10-year-old Camp Snoopy, the 3.5-acre children’s area named after the too-cool beagle from Charles Schulz‘s “Peanuts” comic strip. The renovation will bring six new rides, an amphitheater, a souvenir store and a “soda pop shop” featuring root beer floats. Dorney representatives will take questions about the proposed 2012 addition from the South Whitehall Planning Commission on Feb. 17, but even that won’t demystify the new ride. ”The Planning Commission can ask us a variety of questions… but it’s premature to get into a lot of detail,” McClure said.

That hasn’t stopped people from speculating that the incoming ride will be a coaster from California‘s Great America called Invertigo. The coaster happens to be 138 feet tall and is being relocated to another park within Cedar Fair’s amusement park empire, according to a Great America news release issued last week. Invertigo takes riders sitting face to face up a 138-foot-tall tower, then on several loops and twists both forward and backward through three inversions. The rumor of the swap surfaced last week on a theme-park fan site called Screamscape.com, but Dorney spokesman Chuck Hutchison said the rumors are just that — rumors. Invertigo reopened in July almost a year after a mechanical failure left two dozen people trapped 80 feet in the air for at least three hours, according to CNN. All of the trapped riders were rescued and no one was injured.

Under Dorney’s proposal for a new ride, several kiddie rides would be removed, as well as a basketball game, concrete midways and a portion of a paved service drive, affecting about 1.7 acres of the 187-acre property zoned as commercial recreation. Three Dorney rides are listed for sale on Ital International LLC, which dubs itself as the amusement industry’s most comprehensive new and used ride brokerage source. The Antique Cars and Dune Buggy rides are both listed for $18,000, and the Kiddie Merry-Go-Round is listed for $25,000.

The ride is slated for the western portion of the park, just north of Lincoln Avenue and Dorney Park Road and south of the mammoth Steel Force coaster, where the old Laser coaster used to be.

The Laser was removed in 2008 after 22 years of double-loop thrills. The portable coaster, anchored by tanks of water, was originally named Colossus.

The site of the new ride, where Laser stood, is on the edge of a 100-year flood plain. The location caused heated debate at the township level when Dorney sought approval for Laser. It was eventually approved with a host of conditions attached.

If Invertigo greets fans in 2012, it would be the park’s third inverted coaster, making Dorney Park the only amusement park in the country to have three true inverted coasters, according to a post on Screamscape.com.

McClure said the park will release more information on the ride this summer.