an 10, 2011 – Fitness is an integral part of everyone’s life. Consumers join and frequent fitness centers every day in order to get in shape. Usually each fitness center has the same basic components to offer consumers: fitness equipment, classes, weights, a track, and childcare services. Bodyworks is a fitness center in Lubbock, Texas that decided to think outside of the box regarding what they could offer their customers. Last month they added a laser tag arena to their facility to spark new interest in their club as well as to outside customers. This is one of the few laser tag arenas to be located inside a fitness center, but the first to incorporate an immersive atmosphere for a more authentic playing experience. The end goal was to create a visually stunning environment that would create a buzz about their existing facility and cause people to think differently about the capabilities of a fitness center. Bodyworks succeeded in doing so through their partnership with Creative Works for designing and building this attraction from the ground up.
Creative Works, the world leader in creating themed laser tag environments, started with a blank slate and customized one of their Jungle Quest style arenas to fit within the area allocated as part of the new center. “The height of the space allowed for us to design and build one of our steel play structures for the client to ensure their guests had a great multi-level playing experience,”
commented Jeff Schilling, Chief Architect of Experiences for the Theme Team. It added over 1,200 square feet of additional space to the playing arena giving the players more room to play and the client more opportunities to grow the number of laser tag packs as the need arose.
Upon the final installation of the structure, Creative Works sent their Theme Team down to install all of the Jungle Quest décor for this 4,000 square foot laser tag space. This adventure style arena included many unique props and effects including: a 14 foot tall illuminated torch tower with a 3 foot artificial flame serving as a beacon of light throughout the space; oversized old forest logs; twisted vines; colorful species of plants and tree tops; and much more. The outside perimeter of this space was a feast for the eyes as it was painted to resemble an enchanted forest with 3D perspective and depth.
“It was a great pleasure working with Jeff and his team to transform our place and help educate us on adding laser tag to our mix,” said Pat Rose of Bodyworks.
To learn more about Bodyworks, visit: www.gobodyworks.com
Creative Works Theme Factory builds and designs attractions for family entertainment centers. We provide laser tag arenas, black light miniature golf, our Lazer Frenzy laser maze attraction and theming in general. www.thewoweffect.com