an 10, 2011 – Fitness is an integral part of everyone’s life.  Consumers join and frequent fitness centers every day in order to get in shape.  Usually each fitness center has the same basic components to offer consumers:  fitness equipment, classes, weights, a track, and childcare services.  Bodyworks is a fitness center in Lubbock, Texas that decided to think outside of the box regarding what they could offer their customers.  Last month they added a laser tag arena to their facility to spark new interest in their club as well as to outside customers.  This is one of the few laser tag arenas to be located inside a fitness center, but the first to incorporate an immersive atmosphere for a more authentic playing experience.  The end goal was to create a visually stunning environment that would create a buzz about their existing facility and cause people to think differently about the capabilities of a fitness center.  Bodyworks succeeded in doing so through their partnership with Creative Works for designing and building this attraction from the ground up.

Creative Works, the world leader in creating themed laser tag environments, started with a blank slate and customized one of their Jungle Quest style arenas to fit within the area allocated as part of the new center.  “The height of the space allowed for us to design and build one of our steel play structures for the client to ensure their guests had a great multi-level playing experience,”