We’re excited to see new and familiar faces in just two weeks at the RSA/Lasertag show in Reno!  Inquire about how we can help with your event management and online booking needs, or just stop by to say – Hi!

Before the show, click the image to visit our redesigned website for more info. See ya in Reno!

Most people have no clue and most business owners are even more clueless.  For years it was somewhat commonplace to go into a major retail shop to be asked questions upon checkout.  Usually you were asked for your zipcode.  Problem is that many states in the US and many other countries have outlawed this practice.  Why?  The main concensus is that you are collecting, storing and using that personal identifying information to track and “spy” on your customers.  We all know about club cards and memberships at most major grocery food chains.  The reason they get away with it is that  it is voluntary and not forced at the checkout line.

I just today received an email from Bed Bath and Beyond about a class action lawsuit specifically regarding the collection, storage and tracking of your zipcode.  Here is the official email that was sent out.

So the moral of this story is that you need to make sure you follow your laws.  If you want to collect and analyze personal information, you need to do so in a completely voluntary manner that will NOT get you sued!

PartyCenterSoftware.com is sponsoring (and attending) the LaserTag 360 event happening right now, August 7th and 8th in Indianapolis.  Another a

mazing event put on by Creative Works (The Wow Effect) to help new and existing lasertag operators.  Right now Jeff Schilling is walking through over 40 people on how to analyze a lasertag or family entertainment facility and its feasibility.

If you ever wanted to know all the details about operations and development of a lasertag anchored or attraction based facility this is the event you need to attend.

For a list of the upcoming LaserTag 360 event click go to their website at www.LaserTag360.com.

Thanks Jeff and CW gang for putting on another ROCKIN event!

Have you visited YOUR website lately? How about the analytics for your website? With the world-wide annual Social Media Day right around the corner, coming June 30th 2012, maybe it’s time to dust off those old web links and outdated images and consider that over 2 billion people around the world are now surfin’ the web every day – 273 million of those folks are in the US alone! Consider that at the 2012 International Bowl Expo, over 10 keynote speakers will be presenting on the impact social media and websites have on the bowling industry and their customers. According to Stacy Karten with BCM magazine, “many Bowling Centers are great with getting their website up and running” but then falter with keeping the content fresh and new. Research shows that online users are less likely to return to a website if the content, social media links, and images are outdated.

Research also suggests that users return to websites more frequently when a service is offered or the site provides a method to connect with the company – and what better way to accomplish this than through online event reservations?! Now operating internationally, Party Center Software can help you boost and retain the web traffic you’re looking for by giving you and your customer’s simple, painless online event reservation capability. The beauty of this process is that the online booking feature is linked directly to your website, bringing even more people – and potential customers to your website! Party Center Software even offers the ability to track the analytics and metrics for your online booking site – included in the software! Jay Trietley with Alley Cats Bowl in Arlington had this to say about Party Center Software, “We have been using Party Center Software for the past year and our online bookings have grown substantially! In this day and age of do it now thinking – and now could be 2:00 in the morning…it’s great that they (our customers) have the ability to open our website and get the job done!” The upsells we have booked, along with the convenience, is a win-win for us and the customer!”

With customers like Rick Iceberg’s CJ Barrymore’s in Detroit realizing a 40% increase to their event profit margin, you cannot afford to miss out on the potential savings and online presence that Party Center Software can bring to your bowling business! Don’t delay the decision to get your website, social media, and online booking parameters defined. Your customers are waiting!