What is the best day for party bookings online?…. According to our Google Analytics that day is usually Monday!

How many people use tablets (iPads) to book events online?… We are seeing about 11-15% of the site visitors coming in on tablet devices of which Apple’s iPad is the dominant player.  We have seen this stat increase rapidly over the last 6-9 months.

The value of your website and online booking site is dependent upon how people engage with your content on the site and each page specifically. By using Google Analytics, you’ll be able to better evaluate which pages on your site are the most important, and then where to place your focus.

Party Center Software customers are realizing the benefits of online booking each day – specifically, in the mobile device world! We live in a culture that needs information quickly – and in the palm of your hand instantly. How people are booking parties and events for their children, for their organizations is no different! Understanding your customer’s bounce rates (their average time on the site, and individual pages), and the time of day they’re booking parties will increase your awareness of exactly how each customer is engaging with your online booking site.

Google’s own Avinash Kaushik, one of their top analytics experts, has blogged about measuring the effectiveness of your web pages and writes: “My own personal observation is that it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying. I stress that this is my personal analysis based on my experience, but hopefully it gives you a feel for what you are shooting for.”

 Want to know how to get your customers booking events online?  Click here to take a demo of our software….

228. Yes, 228 enthusiastic people showed up for the September 18th webinar on increasing birthday day party sales!! We were proud to sponsor this fantastic event, facilitated by Beth Standlee with TrainerTainment.

Beth shed light on the tangible tasks that take your birthday party sales to the next level and answered critical questions such as:

How to best price birthday packages in this economy?

What can we offer to make our birthday parties stand out from everyone elses?

How do I  keep my staff motivated?

We already have a discount price for booking during the week, is there something else we can offer our customers to further increase sales during the week?

Thanks to everyone who attended the September Webinar! We encourage you to join us for the October webinar which promises to be another informative session on Party Pro Training! Click Now To Register!

Most people have no clue and most business owners are even more clueless.  For years it was somewhat commonplace to go into a major retail shop to be asked questions upon checkout.  Usually you were asked for your zipcode.  Problem is that many states in the US and many other countries have outlawed this practice.  Why?  The main concensus is that you are collecting, storing and using that personal identifying information to track and “spy” on your customers.  We all know about club cards and memberships at most major grocery food chains.  The reason they get away with it is that  it is voluntary and not forced at the checkout line.

I just today received an email from Bed Bath and Beyond about a class action lawsuit specifically regarding the collection, storage and tracking of your zipcode.  Here is the official email that was sent out.

So the moral of this story is that you need to make sure you follow your laws.  If you want to collect and analyze personal information, you need to do so in a completely voluntary manner that will NOT get you sued!

PartyCenterSoftware.com is sponsoring (and attending) the LaserTag 360 event happening right now, August 7th and 8th in Indianapolis.  Another a

mazing event put on by Creative Works (The Wow Effect) to help new and existing lasertag operators.  Right now Jeff Schilling is walking through over 40 people on how to analyze a lasertag or family entertainment facility and its feasibility.

If you ever wanted to know all the details about operations and development of a lasertag anchored or attraction based facility this is the event you need to attend.

For a list of the upcoming LaserTag 360 event click go to their website at www.LaserTag360.com.

Thanks Jeff and CW gang for putting on another ROCKIN event!

The title of this email was intended to catch your attention. With such a sue happy world we MUST do everything we can to protect and insulate ourselves from those “particular” types of attorneys. Most operators would agree that music is a key component to creating the atmosphere and experience we want our customers to have. Using high energy and popular music helps keep people entertained and keep them spending money at our locations.   I know for myself, before the internet radio became popular, we used Sirius Satellite radio, the personal version, to play music at our location. Our customers could choose whatever station they liked in their private areas although we had ones we would not allow to play as there is NO filter on those stations so the words and content were often questionable.

Interesting fact, one of our customers is friends with Right Said Fred out of the UK. You may recall they had the hit song “I’m too sexy”. While the song was a mega hit internationally and in 1992 hit big on the US charts the internet and smart phones were not even in our normal vocabulary. Once smart phones, and the iPhone in particular, hit the scene, the popularity of custom song ring tones exploded. As you can imagine the hook of the I’m Too Sexy song was just too much for the consumer to resist.   Now Right Said Fred makes more in royalties from the ring tone royalties than off the songs rotation when it was popular in the US (according to our source).

Now on to the heart of this email. Being SUED… I’m sure many of you know that artists and musicians make their livings mostly off of royalties from when their songs are played on the radio or on TV.   As consumers we can listen to the radio, play our CD or iPods and even play music off the internet for personal use. The businesses that provide those tunes for us to listen to are the ones who are responsible for the royalties. The key to this entire equation, and why so many people are getting sued, is that if you are using a CD, iPod, Internet Radio, Satellite radio (Personal or home subscription) or playing the local radio station in your facility you are BREAKING THE LAW. You are not allowed to play any song or portion of a song requiring a royalty payment in a commercial setting without paying the appropriate organization like ASCAP or BMI. While the chances of someone coming into your center and suing you is remote, it is happening all over the country in other industries. Larger franchise locations or chain stores are being hit with lawsuits for playing local radio stations or using cd or iPods. Some people say “But I paid for the CD or I paid for the song online”. Even if you purchase the CD or music online this does not exempt you from paying a royalty when playing it in your facility in a commercial setting. The reason is that you are granted personal use of that song and can listen in your personal office or car but not in a commercial setting. You need to first check with your attorney on what your government regulations are and then find a service that will pay those royalties for you.

How to protect you and your business….

One such product I found is called ControlPLAY (http://www.ControlPLAY.com). They are also known as Bowling Music Network for those in the bowling business. One of the best features or functions that they have is not just to play the music or music videos for you, but they offer “PARENT APPROVED” stations so that all questionable language and video content is edited out. This is to assure that you can play the hottest music without coming under fire from the parents concerned about the content of the music. Later in the night, you can switch to the regular station when the younger crowd is gone.

Obviously ControlPLAY and the other commercially available music or music video systems will pay any and all royalties that occur while using their service. This allows you a care free and potentially lawsuit free existence when it comes to playing music and music videos in your facility.

The biggest feature that comes in the ControlPLAY suite actually has nothing to do with royalty payments at all. This feature is the personalized marketing feature. You can set audio or even full video marketing commercials inside your own personal radio station. That means you can promote upcoming events or even when a meal time hits you can suggest that they get a mouthwatering burger with gourmet French fries… The customers have no clue they are listening to a personalized station except that all the commercial breaks are focused solely on promoting sales within your own company.

The reason for this article was not to scare you but just to make you aware that you might possibly be violating the law and putting yourself in a situation that is not necessary. Find a solution that will pay your royalties and one that will help you filter the content of what you are delivering to your customers. This will release a burden off of your plate while allowing you to create an amazing atmosphere for your customers.

FYI Similar laws also apply to television and sports games shown in your faciilty.   Some people try to save a few dollars by paying for TV or Satellite TV as if they were a home or personal account as often the commercial TV accounts are two times higher than a personal account. Why are they higher? They get charged more and have to pay different royalties when being rebroadcast in a commercial setting.

So I don’t get sued…..I am not an attorney and this is not legal advice. This is an opinion and I do not claim any of the above information to be factual or without error. Consult your own attorney and local government for the rules and regulations you must follow in regards to paying royalties or using a service that will pay the royalties for you…

Marcus Webb
MarcusWebb@aol.com

INDIANAPOLIS — The International Laser Tag Association has created a new division aimed at serving the family entertainment center industry. The formation of the nonprofit National Association of Family Entertainment Centers was announced in mid-November during the IAAPA Attractions Expo in Orlando, FL. It is expected to grow into a standalone sister association of the laser tag group.

NAFEC presently counts 200 members, all of which are associated with ILTA, which counts 500 members. The organization is offering six months’ free membership to anyone who joins in any of the three membership categories: developer, operator or supplier.

The laser tag association’s board is providing leadership to NAFEC under the direction of ILTA president Davor Franicevich, who owns Laser Tag of Baton Rouge and Laser Tag of New Orleans.

“Once we get the ball rolling, NAFEC may have a life of its own with its own board of directors and separate membership,” said Eric Gaizat, who serves as membership services director for both associations.

The growth of NAFEC’s membership and its development of separate leadership are expected to accelerate during the first quarter of 2011, particularly as the association launches a dedicated insurance program for FEC owners and operators. NAFEC may use ILTA’s insurance company or negotiate policies with a new carrier, Gaizat said.

Gaizat said it’s “premature” for NAFEC to decide if it will produce a trade show, but disclosed that the trade show question is the most frequently asked which is directed to the nascent organization. NAFEC will offer ongoing educational programs, he said.

NAFEC also announced the formation of the Supplier Advisory Council, which includes U-Profit’s Bill Carlson, Amusement Entertainment Management’s Frank Seninsky, Prime Play’s Nathan Jones and Agile Software and Marketing’s Scott Drummond.

Carlson and Seninsky were both members of the International Association for the Leisure and Entertainment Industry, which folded into the International Association of Amusement Parks and Attractions. Both men were vocal critics of IALEI’s merger with IAAPA, which took place in October 2009.

Sources said the Supplier Advisory Council is “very loosely” affiliated with NAFEC. However, any association of Carlson and Seninsky with the new FEC association — no matter how informal or arms-length — is bound to raise questions about whether the faction views itself as a rival to IAAPA for operator loyalty.

NAFEC’s announcement of its birth provided a hint that such an interpretation may not be unwarranted. “Many [FEC] operators are concerned that their ability to be treated as equals with other high-profile members of [IAAPA] is nonexistent,” the new organization claimed. “We know what it is like to be a member of a large association where you are spoken at instead of spoken to. Our objective is to make each member feel important to the industry as a whole by taking the time to work with them individually and use those experiences to assist other members in similar circumstances.”

NAFEC said its mission is “to help our members become better informed through our research, services and communications with all levels of the industry … to provide our members with up-to-date data on safety, operations, marketing, seminars, trade shows and … to give [members] the knowledge and resources to grow their business and increase revenues.”

NAFEC’s launch announcement also said: “Our aim is to be the voice for the small business FECs and provide a forum for operators to share innovative ideas, learn from industry professionals and consultants, develop effective marketing strategies and address industry obstacles.”

Parent association ILTA was formed in 1996. Just over half of ILTA’s membership is based in the United States. National Association of Family Entertainment Centers is online at fecoperator.org and can be reached at (317) 786-9755.

Cameron Park, Ca., August 24, 2010 –Scott Drummond, President of Agile Software and Marketing, received notification that their product PartyCenterSoftware.com, is a finalist for the “Innovation of the year” award presented by the Play Providers Association (PPA), arguably the UK’s most influential association for the fun industry.  “It was great to see our PartyCenterSoftware.com program be recognized for the contributions it is making to help the fun industry.  As a previous operator I understand the struggles that our customers go through and we have found a solution to help make both their lives and their profit better!”

Drummond will be exhibiting at the Leisure International Week in Birmingham, UK in late September and along with 9 other finalist will display his PartyCenterSoftware.com product to be voted on by members of the PPA.  He hopes to bring home top prize for his newly released version of his online party booking and facility management software. “This will be our first year exhibiting at LIW so I am very excited to meet many of our customers in person and if we can bring home the award it will make for one great trip!  I’m just thankful for our customers and all they do to help us grow as a business”, said Drummond.

Read more…

SANDUSKY
By Tom Jackson

As amusement park companies go, Cedar Fair is the industry’s juggernaut — it owns 11 amusement parks and six water parks throughout the U.S. and Canada.

Even in Sandusky, home of Cedar Point amusement park, news coverage in recent months has concentrated on Cedar Fair as it mulled an acquisition by New York private equity firm Apollo Global Management.

The deal fell through, leaving Cedar Fair to battle the recession and debt problems.

Which leaves everyone wondering: How is Cedar Point doing? Read more…

Lego Builders At Work

By Channel NewsAsia Malaysia Bureau Chief Melissa Goh | Posted: 09 July 2010 2035 hrs

NUSAJAYA, Malaysia : Asia’s first Legoland targets to attract 1.5 million visitors when it opens its doors at the end of 2012.

Located in Nusa Cermelang industrial park, within the Iskandar New Economic Region, the theme park will boast the tallest lego model in the world.

The backgrounds of the 22 young Malaysians – pioneer model builders for Legoland Malaysia – are diverse, coming from engineering, architecture, and fine arts.

They beat over 800 other job seekers at a recent hiring contest.

In the first round, contestants were given 25 minutes to copy a model of a seahorse.

“It was not difficult to find the people. We were amazed. What we really looking for is creativity obviously, but more so it’s teamwork, it’s the passion and the attitude that the people bring in to their role. That’s what we’re really looking for,” said Tim Burnell, Production Director, Merlin Entertainment. Read more…

Written by: Scott Drummond, PartyCenterSoftware.com

There are some huge waves moving through the bowling/FEC industry right now.  These waves have the potential to be extremely positive for both the industry and for the customers.  These waves include some sweeping changes to how the bowling center interacts, attracts and retains their customers.  Bowling centers for years have known that there is a huge potential in the business of parties and events.  It took a few pioneers in the industry to demonstrate that a renewed focus on parties and events could have significant changes to a company’s profitability.  Take CJ Barrymores for example.  They keep reinventing themselves but if you look at the core of what they are selling it is an event or party.  Whether it is a spontaneous party for five friends on a Friday night or a pre planed birthday or corporate event.

Having seen so many successful bowling centers convert to this new style of business is bringing the concept into reality for the masses.  Many centers in this year’s Bowl Expo will be exclusively looking for ways to improve and reinvent their current party and event offerings.  Some centers will need to make large changes to their facility structure and entertainment offerings while other centers can just make slight adjustments to the way in which they promote and deliver their services.  This year will mark a dramatic shift in how the industry views itself and how the customers come to view what they previously knew as “The Bowling Alley”.

Some centers will make minor changes to their name while others will have a completely new brand identity.  Part of reinventing your center requires you to shock your customer a little.  That is shock them out of their old preconceived ideas about your facility and into your newly developed brand.  One of the hardest things to overcome is the stigma of an old dingy bowling center.   Just because you bowled back in the 1980′s doesn’t mean that you will have that same experience now.  The experience now is much grander and far more interactive.   While the first part of the shock is to cast off old notions, the second part is to ignite passion and excitement for your new brand and newly reinvented center.  Making sure you are on point and have your marketing fine tuned is key to every employee and eventually every customer being able to accurately and completely talk about why your facility is so awesome… (That is according to your new brand image!)

The best way to educating your customers and employees on your new mantra is to say it often, post it everywhere and make it part of your daily or hourly routine.    Get both your customers and your employees excited about this change and about the great things to come from this renewed focus.  As soon as you start hearing your customers singing your theme song or chanting your mantra you will know that they understand your vision and have fully embraced you new direction.

These are just a few of the waves that are moving through the bowling and family entertainment industry.  As more and more centers reinvent themselves the industry as a whole will see a renewed interest and vigor from our customer base that we have taken for granted for so long.

See you at this year’s Bowl Expo 2010