After operating successfully for more than seven decades, you might think the oldest family-owned roller skating rink in the United States would be satisfied to sit comfortably in place and not embark on any risky new ventures, especially during tough economic times. That is not the case with Scottie’s Skateland in Quincy, Illinois.

The facility celebrated its 75th anniversary in June, just months after opening a $2.3 million, 15,000-squarefoot expansion that turned it into a fullfledged family entertainment center (FEC), now named Scottie’s Fun Spot.

Jeff Scott, the FEC’s general manager and the grandson of Albert Scott, who founded Scottie’s Skateland in 1936, says going from a skating rink to an FEC was an idea that just kept popping up.

“We were going to the roller skating trade shows and they were all adding laser tag or play areas to their facilities,” he says, “so we looked at that and it kind of grew into what it’s become now. It just kind of snowballed because the area needed a full-fledged fun center.”

So he and his parents, Bob and Jan Scott, who own the facility, commissioned a feasibility study with Jerry Merola of Alpha-Omega Amusements. Despite the study’s positive results, securing financing as a small business was tough during a recession. “We just never gave up,” says Scott. “We believed in our project and in the feasibility study, which was well worth the money, and we finally found a banker that thought the community also needed a project like this.”

Because the Scotts had to start the expansion more modestly than would be necessary in a strong economy with easier financing, it was important that they selected the right attractions from the start. “We attended Foundations [Entertainment University] to give us a start in the process, then hired Jerry Merola,” says Scott. “We also went to the IAAPA show and to a lot of other FECs, and talked to other promoters. We went to places that had the Ballocity play systems, and I took my kids to see what they thought of it.”

In the end, the attractions they settled on included a two-story Ballocity play area from Prime Play; Highway 66 mini-bowling from QubicaAMF; a 3,700-square-foot laser tag arena from Zone Systems; Spin Zone bumper cars from Amusement Products; a Laser Frenzy laser maze; and a 65-game arcade. Scott says the FEC also went with an Embed debit card system and notes that Scottie’s Fun Spot is one of only a few FECs that allow guests to choose whether or not to use redemption tickets.

Amid all of the progress, one thing that has not changed at Scottie’s is a strictly enforced code of behavior to maintain a safe family atmosphere. The FEC does not allow muscle shirts, baggy pants, bandannas, hoodies with the hoods up, foul language, or borrowing money from other patrons. “My grandfather had a lot of ‘tough ship’ rules!” asserts Scott. “On a Friday night, we keep a book on kids we kick out, and if we have to call a deputy, we take a picture and put them in a book.”

Scott says his only real concern now is that the operation has no outdoor attractions. So in 2012, the facility will embark on the second phase of its expansion, which will include go-karts and minigolf.www.scottiesfunspot.com

Overview

The standard rate of VAT in the UK is changing to 20% on the 4th of January 2011!

INDIANAPOLIS — The International Laser Tag Association has created a new division aimed at serving the family entertainment center industry. The formation of the nonprofit National Association of Family Entertainment Centers was announced in mid-November during the IAAPA Attractions Expo in Orlando, FL. It is expected to grow into a standalone sister association of the laser tag group.

NAFEC presently counts 200 members, all of which are associated with ILTA, which counts 500 members. The organization is offering six months’ free membership to anyone who joins in any of the three membership categories: developer, operator or supplier.

The laser tag association’s board is providing leadership to NAFEC under the direction of ILTA president Davor Franicevich, who owns Laser Tag of Baton Rouge and Laser Tag of New Orleans.

“Once we get the ball rolling, NAFEC may have a life of its own with its own board of directors and separate membership,” said Eric Gaizat, who serves as membership services director for both associations.

The growth of NAFEC’s membership and its development of separate leadership are expected to accelerate during the first quarter of 2011, particularly as the association launches a dedicated insurance program for FEC owners and operators. NAFEC may use ILTA’s insurance company or negotiate policies with a new carrier, Gaizat said.

Gaizat said it’s “premature” for NAFEC to decide if it will produce a trade show, but disclosed that the trade show question is the most frequently asked which is directed to the nascent organization. NAFEC will offer ongoing educational programs, he said.

NAFEC also announced the formation of the Supplier Advisory Council, which includes U-Profit’s Bill Carlson, Amusement Entertainment Management’s Frank Seninsky, Prime Play’s Nathan Jones and Agile Software and Marketing’s Scott Drummond.

Carlson and Seninsky were both members of the International Association for the Leisure and Entertainment Industry, which folded into the International Association of Amusement Parks and Attractions. Both men were vocal critics of IALEI’s merger with IAAPA, which took place in October 2009.

Sources said the Supplier Advisory Council is “very loosely” affiliated with NAFEC. However, any association of Carlson and Seninsky with the new FEC association — no matter how informal or arms-length — is bound to raise questions about whether the faction views itself as a rival to IAAPA for operator loyalty.

NAFEC’s announcement of its birth provided a hint that such an interpretation may not be unwarranted. “Many [FEC] operators are concerned that their ability to be treated as equals with other high-profile members of [IAAPA] is nonexistent,” the new organization claimed. “We know what it is like to be a member of a large association where you are spoken at instead of spoken to. Our objective is to make each member feel important to the industry as a whole by taking the time to work with them individually and use those experiences to assist other members in similar circumstances.”

NAFEC said its mission is “to help our members become better informed through our research, services and communications with all levels of the industry … to provide our members with up-to-date data on safety, operations, marketing, seminars, trade shows and … to give [members] the knowledge and resources to grow their business and increase revenues.”

NAFEC’s launch announcement also said: “Our aim is to be the voice for the small business FECs and provide a forum for operators to share innovative ideas, learn from industry professionals and consultants, develop effective marketing strategies and address industry obstacles.”

Parent association ILTA was formed in 1996. Just over half of ILTA’s membership is based in the United States. National Association of Family Entertainment Centers is online at fecoperator.org and can be reached at (317) 786-9755.

Drummond will be exhibiting at the Leisure International Week in Birmingham, UK in late September and along with 9 other finalist will display his PartyCenterSoftware.com product to be voted on by members of the PPA.  He hopes to bring home top prize for his newly released version of his online party booking and facility management software. “This will be our first year exhibiting at LIW so I am very excited to meet many of our customers in person and if we can bring home the award it will make for one great trip!  I’m just thankful for our customers and all they do to help us grow as a business”, said Drummond.

###

PartyCenterSoftware.com is the world leader in online party booking and event management.  From an industry leading webPOS system to our online management tools, we help businesses in the fun industry improve their customer experience, increase revenue and decrease costs.  Some of the top franchises around the world rely on PartyCenterSoftware.com every day to run their facilities.

Scott Drummond started his first digital marketing business in 1998, owned and operated his own fun center for many years and has been a long-time member of the fun industry.   His experience in marketing and software, along with running and operating an FEC, give him a unique and cutting-edge perspective into the life and operations of the fun center world. Through the worldwide use of PartyCenterSoftware.com in almost every size and type of FEC, Drummond collects and analyzes industry data to make his company and software stronger.

Scottie’s Skateland in Quincy will add a two million dollar family entertainment center to its skating rink.

It’s the oldest family owned roller rink in the United States serving the community for over 70 years.

Scottie’s Skateland will be the first in Illinois to feature an interactive three-story foam unit and the first in the Midwest to host Lazer Frenzy.

The addition will be 15 thousand square feet and is set to be built on the west side of the property.

More attractions include bumper cars, mini-bowling and an arcade.

A groundbreaking ceremony was held this morning where we caught up with the Jeff Scott, the General Manger.

Scott said, “One of the trends right now in roller skating is to add a lot of attractions and it’s something that’s needed here in the community.

A lot of roller skating rinks are surrounded by schools and so-forth but we are outside, we have plenty of room to grow and we expect to do that.”

The addition should be completed by November and a go-kart track is also in the works.

Link to the Article