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Submit Your Photos to IAAPA!

October 13th, 2011 No comments

Submit Photos of Your Facility to IAAPA and Your Attraction Could be Featured on the IAAPA WebSite!

Dear IAAPA Members,

Please consider submitting photos of your facility to us to post on our website. Your pictures may be featured as one of the rotating images on the homepage, at the top

of one of our web sections, or in various IAAPA marketing materials.

If your facility’s picture is chosen, the name and location of the facility will be listed with the picture. This will be our way of saying “thank you” as we publicize your facility to thousands of people who view our web pages each week.

Your pictures must be 750 pixels wide by 200 pixels high, 75dpi resolution in JPG format (panoramic view) in order to be considered for placement. If you’re interested in participating, please complete the online form and upload pictures of your facility.

Thanks for your consideration and we look forward to seeing your photos! If you have questions, please contact webmaster@IAAPA.org for more information.

Sincerely,

Your IAAPA Website Team.

The International Association of Amusement Parks and Attractions
1448 Duke St. Alexandria, VA 22314 | Tel: +1 703/836-4800

 

 

We’re in the Spotlight – The TrainerTainment Spotlight!

June 3rd, 2011 No comments

Many thanks to Beth Standlee and her staff at TrainerTainment for highlighting Party Center Software in their most recent newsletter!

http://myemail.constantcontact.com/When-Selling-CLICKS.html?soid=1101205010203&aid=FPS6GsX3bsE

TrainerTainment is a training company that services the Family Entertainment and other hospitality–driven markets who want to improve their sales teams, products, and guest service ability. Our company focuses on sales training in order to enhance promotions, events, birthday party programs, team building, and all other corporate and group outings. Developing people and teaching businesses how to create a thriving sales culture through great customer service are our primary goals.

- Justin Falls, Communications Director/Client Relations

 

7 Ways to Boost Holiday Business – Via IAAPA/Funworld

May 5th, 2011 No comments

’Tis the season for people to spend money. Lots of it. With planning, some of those free-flowing holiday dollars can come your way. Here are seven ways family entertainment centers (FECs) have found success during the holidays.  

Set up shop at the mall
Odyssey Fun World establishes a kiosk at a nearby mall from Black Friday through Christmas. It costs roughly $3,000 but is well worth the price, says Clint Paraday, general manager for the FEC with locations in Tinley Park and Naperville, Illinois.

Employees staff the bustling booth selling gift cards, explaining their birthday party packages, and getting valuable face time with local folks doing their holiday shopping. “You may be in their backyard, but they still never heard of you,” he says. 

Get crafty
The newly opened Planet 301 in Paterson, New Jersey, generated some early excitement with a special holiday craft table, says managing director Stacey V. Tsapatsaris. For two weeks before Christmas right inside the entrance of the 32,000-square-foot facility, kids could create works of art with precut foam, paint, crayons, and jingly bells—all under staff supervision. Parents appreciated the gesture, and Tsapatsaris says she plans to do it again for 2011. 

12 days of deals
Taking a note from the popular Christmas carol, Andy Alligator’s Fun Park in Norman, Oklahoma, offers a different special promotion for each of the 12 days leading up to Christmas Eve. For example, guests get free mini-golf on day two and buy-one-get-one-free large pizza on day 12. “We want to give them something special,” explains Kyle Allison, the FEC’s general manager. “These are our gifts to our customers.” To promote the event, they post on their website and Facebook page a mini-calendar with all the deals.

Fun for the family
Holiday parties shouldn’t be considered an adult-only event anymore, Allison says. These days more and more area businesses and groups opt to hold family-friendly functions at his venue during December. “People want something new and different,” he says. “They just don’t want to have a banquet dinner somewhere.” Plus, a still-sluggish economy means party organizers look to save money wherever they can. An FEC comes much cheaper than the standard hotel ballroom, Allison says, so it can cash in on people’s penny pinching. 

Black Friday blowout
The day after Thanksgiving is the biggest shopping day of the year. So why can’t FECs reap the rewards of the spending spree? Last year Paraday offered a steep 50 percent discount on birthday parties if parents booked them on Black Friday. About 30 guests took advantage of the major deal, he says.

“The holidays aren’t huge for birthday parties, so we wanted to create awareness and get our name out there,” Paraday details.

However, he admits he misfired with a previous Black Friday discount. In 2009 the first 200 guests who arrived before noon got a free ride wristband. Unfortunately, only a few dozen showed up. Paraday learned people were too consumed with shopping to stop by, and he consequently changed to the birthday booking. 

July in Christmas?
Of course, most people focus on the holidays during Christmas, but you can sell your facility in other ways. Fun Center in Clearfield, Pennsylvania, hosted a luau party on one December weekend for those already starved for summer, says FEC president Josh McCahan. Customers dressed in beach clothes or a swimsuit earned discounts like a free $5 game card or 10 percent food discount, he says. There were some giveaways, and beach-balls scattered throughout the facility added to the summery vibe. 

Flexible pricing
Don’t be scared to manipulate prices or offer deep discounts during the holidays, Paraday says. “You’re going to be paying for the labor regardless, so why not keep them busy? Having more people in your facility means they will spend more on other things like concessions.”

For the week between Christmas and New Year’s, when most kids have off from school, Planet 301 features 50 percent discounts on all arcade games and a $100 discount on any party package. Tsapatsaris’ idea helped with her attendance numbers and everyone left with a buzz. “People want to go where people are,” she says. “The more foot traffic the better.”

Contact Contributing Editor Mike Bederka at mbederka@IAAPA.org.

  • Be festive. Cover your FEC with decorations and lights, and put reindeer ears and Santa hats on your employees. Drab walls and glum staffers won’t put anyone in the holiday spirit.
  • Show your charitable side. Donate game cards or passes to charities.
  • Say cheese. Hire a photographer to take pictures for guests’ holiday cards.
  • Game on.Tailor redemption merchandise for the holidays, and change out the prizes in the crane games. Remember guests might be playing for gifts, so it can’t hurt to throw up some extra signage enticing them to try (extra hard) for the iPod resting behind the glass.

 

April 28th, 2011 No comments

Cool de Sac now open to franchise in over 25 states in the Unites States

MIAMI, April 26, 2011 /PRNewswire/ — Cool de Sac, the family entertainment and dining experience with currently two locations in South Florida is furthering its expansion into franchising nationwide.  This unique concept for parents with young children may soon be coming to your hometown.

The influence behind the concept and brand, Cool de Sac, has led business owners and entrepreneurs with a new opportunity to expand family entertainment centers into cities throughout the United States.  Parents enjoy quality dining while the children are able to interact creatively with activities that are not only entertaining but educational as well. Dining and child related industries are two of the fastest growing franchise sectors in the US marketplace.

Cool de Sac allows kids to “play smart” in a variety of creative play stations that include: Arts, Blocks, Salon, Discovery, Games & Computers; and a Play Unit that offers fun physical activities. Cool de Sac also includes a larger area for parents with toddlers so that they too can enjoy the dining experience while keeping a close eye on their tots.

In addition to all of the activity stations at Cool de Sac, is the opportunity to host a child’s birthday party. This multimillion dollar industry is just one of the five revenue streams that a Cool de Sac franchise has to offer.  Cool de Sac provides the perfect venue for parents to celebrate their child’s birthday.

“The unique concept of Cool de Sac is to offer a safe place for parents to enjoy a quality meal and conversation while their children play with different activities within reach,” says CEO of Cool de Sac, Jose Luis Bueno. “As a franchise we are providing the opportunity for entrepreneurs to take this well established brand into their communities.”

Future locations for Cool de Sac in 2011 include FairFax, Virginia and Mexico City, Mexico.

About Cool de Sac:

Cool de Sac, located in South Florida, is a place where kids can play, create and explore while parents relax and dine. The family establishment delivers quality cuisine, while offering a fun, safe, and engaging venue for children. Families enjoy a wide variety of games and activities with play areas for art, building blocks, a dress–up salon, a recreational play unit, a computer area, discovery zone, and a tots play area.

Cool de Sac offers a hassle-free party package where on site party specialists will handle the planning, set up, execution and clean up of your child’s special day. For more information about the family entertainment center or to learn more about the opportunity, please visit www.cool-de-sac.com or call (855) 550-2665 (COOL). For the latest information, you can become a fan of Cool de Sac on Facebook.

MEDIA CONTACT:

Jessica Levy Kiibler

Levy Communications

305.592.5389 X 104 O

305.592.9443 F

jessica@levyad.com

 

SOURCE Cool de Sac

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RELATED LINKS
http://www.cool-de-sac.com

 

Gift Cards are DANGEROUS!

April 20th, 2011 No comments

No this is not a joke… Gift cards are DANGEROUS! Why you ask? At the IAAPA FEC Summit earlier this year, Gregg Borman, Senior VP Palace Entertainment, warned the audience about how unused gift cards or gift certificates will soon be seized by our desperate and over reaching state governments. The first state to try this move was New Jersey. Last year their law makers approved the seizure of any unused gift card or travels checks that had went unused for more than two or three years. While a federal court blocked their bid to seize these assets from businesses, it is only a matter of time before they are allowed to take your unused gift card or gift certificate funds. New Jersey is attempting to balance their out of control budget by taking the estimated $80 million in unused gift cards in the state. The fiscal ramifications to the businesses that lose these cash reserves will be catastrophic and the short-sided view by the state government will send shock waves through the already hostile business environment.

 

WHAT CAN I DO? Borman in a recent meeting with Party Center Software suggests that each facility contact their attorney to find out how to protect their funds from being seized. Borman says his in-house counsel had suggested the first step is to completely remove the word GIFT from the product name. They will most likely be going to a more generic “play card” or “game card” name. The theory behind this move is that if they can show that the monies paid were for the purchase of a “play card” then the fund were fully used and allocated to the play card and most likely will not be subject to the unredeemed gift card laws. On the accounting side you will need to verify and check with your accountant as this may change how you account for those cards and the value on them within your books. You may be requiring to show them no longer as a liability but now as an asset which can change your tax implications.

 

An additional step is to provide a policy for those play cards and have that policy printed on the back of the card as well as posted on your website and on location. This policy may include details about how the card value can be exchanged for other goods and services and also to put on an expiration date for the card. Under certain state laws, such as California, if you issue physical gift certificates as opposed to gift cards, they may never expire and are consider identical to cash. This makes is difficult to balance your books with years of unredeemed gift certificates. All in all the actual Gift Card is not dangerous but the fact that a state can, by the barrel of a political gun aka threat of prison, seize your hard earned cash right from your bank account makes them a huge liability. So this is just a warning to those of you who still issue gift cards or gift certificates. Get with your attorney and find out how you can start to transition your gift card program to a play card or other system and start protecting the hard earned revenue from the hands of often over reaching government.

Party Center Software Now Listed With Blooloop!

April 13th, 2011 No comments

Party Center Software is now offically listed with Blooloop.com!

http://www.blooloop.com/CompanyDetails/Party-Center-Software/775

Blooloop.com is the premier web site for the Amusement / Theme Park and Waterpark industry and is read worldwide for its comprehensive coverage of trends, developments, projects, business operations, technologies, and news and views from the Industry. The latest Industry headlines are posted 24/7 on www.blooloop.com together with market data and news from around the globe from the BBC.

The aim for Blooloop.com is to become the digital gateway to the world’s Amusement Park, FEC and Waterpark industries. A key driver in achieving this goal is the fact that companies operating in the industry itself actively participate on the website. Via a full and dedicated company profile, suppliers can provide in-depth company information, news, details of any current or past projects and an overview of their products and brands. The parks and the firms and organizations running and operating them similarly provide us with up to the minute news and information about their latest projects and plans. They also, throughout the year, submit press releases and feature articles highlighting current projects and recent developments.

PartyCenterSoftware.com is an online party booking and event management tool designed to increase party bookings and eliminate unnecessary labor costs. Included in the PCS suite of tools is a complete EPOS system, time clock, and vendor management feature. Currently operating in seven countries, PartyCenterSoftware.com is marketed and sold by Agile Software and Marketing, based in California.

 

 

CJ Barrymore’s sees event revenue increase up to 40% from using PartyCenterSoftware.com!

February 10th, 2011 No comments


“If you want to increase the profit for your FEC business, install PartyCenterSoftware.com today!” A recent quote from Mr. Rick Iceberg, IAAPA FEC committee member and owner of CJ Barrymore’s Sports & Entertainment says it all. It is with that excitement that CJ Barrymore’s in Michigan realized an increase in their event profit margin of up to 40% from the previous year, as a result of the installation and use of PartyCenterSoftware.com. Not only did Mr. Iceberg see his bottom line increase, but he was overwhelmed that the PartyCenterSoftware.com implementation actually increased the overall efficiency of managing those booked events, and it drove down labor costs associated with managing CJ Barrymore’s party bookings. “Our online event booking was forecasted at 300, and we exceeded over 1200 online parties booked!!” According to Mr. Iceberg, “Ultimately, our customers are elated with the software’s simplicity and ease of use, so they book more parties–and that makes us extremely satisfied!”

Kim Webster of C.J. Barrymores says, “What a great product! Party Center Software is a great asset to any Family Fun Center.  Thank you to the great staff that has made programming this software convenient and simple.  The tech support is amazing, always friendly and willing to go above and beyond.  I was amazed at how customer friendly this product is! I am so thrilled about this software, defiantly the best purchase for our FEC in 2010!

Mr. Jacob Cascioli, who operates two Jumpin’ Jakes locations in New York, is equally excited about the effectiveness and efficiency of PartyCenterSoftware.com. “Over the past two years, both stores have received over 500 bookings through the online booking module.” Mr. Cascioli continued, “I knew online bookings were on the rise, but I didn’t realize exactly how big of an impact it made to my company – giving my customers the ability to book a party at their convenience really separates us from the competition.”

In addition to the effectiveness and efficiency of PartyCenterSoftware.com, CEO Scott Drummond and his team are receiving praise for their dedication to customer satisfaction. Mr. Robert Peppard with Combat Sports Outdoor Laser Tag Park in Colts Neck, NJ says, “Your continued support of the product and commitment to improve PartyCenterSoftware.com is a testimony to the value you provide to each and every one of your customers – thank you for being a HUGE part of our success.”

For more information on how your company can benefit from our software,  please visit us at PartyCenterSoftware.com

PartyCenterSoftware.com is an online party booking and event management tool designed to increase party bookings and eliminate unnecessary labor costs. Included in the PCS suite of tools is a complete EPOS system, time clock, and vendor management feature. Currently operating in seven countries, PartyCenterSoftware.com is marketed and sold by Agile Software and Marketing, based in California.

 

Pizza and go-karts return to Sixth Street

January 10th, 2011 No comments

By Kathryn Rem


The former Kick’s location reopened Friday as a different family entertainment center, America’s Incredible Pizza Company.

Incredible Pizza, headquartered in Springfield, Mo., has 15 other centers in Missouri, Indiana, Iowa, Oklahoma, Utah, Texas, Tennessee and one in Monterrey, Mexico. This is the first in Illinois.

“We’re a family entertainment center based on Christian values,” said Rick Pogue, company president, who was in Springfield last week for the ribbon cutting.

His business card says the company “exists to bring families and friends together through great food and fun…We operate our business by Christian principles, delivering a positive family experience and a fair return to our company.”

Eighty local employees have been hired at the facility, 2744 S. Sixth St., Pogue said.

The 1950s-themed venue (pictured above) offers laser tag, indoor go-karts, mini bowling and more than 50 arcade and video games. Game winners can redeem points for prizes.

There are three large dining rooms and four private rooms for birthday parties, showers, church events, sports team banquets, family reunions and other get-togethers.

An all-you-can-eat buffet features pizza, pasta, taco, nacho, salad and dessert bars, plus two entrees each day, burgers, vegetables, mashed potatoes and the company’s signature item — cinnamon rolls.

Hours: 11 a.m. to 8 p.m. Sunday through Thursday and 11 a.m. to 9 p.m. Friday and Saturday. Food service ends an hour before closing. Website: www.incrediblepizza.com. Phone: 280-4067.

For more information about Incredible Pizza, plus other restaurant news, read the A La Carte column in the business section of the print edition of today’s (Jan. 9)  SJ-R.

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Legoland Coming Together, Piece by Piece

January 10th, 2011 No comments

Pieces to Fit Together in New Park, From Bare Dirt

By Gary White
THE LEDGER

Published: Sunday, January 9, 2011 at 10:46 p.m.
Last Modified: Sunday, January 9, 2011 at 10:46 p.m.

WINTER HAVEN | Legoland Florida will aim to stimulate children’s imaginations, yet at the moment it takes some imagination to envision a world-class theme park arising from what is largely a rolling expanse of bare dirt.

Where a 40-foot castle will stand, a grid of steel bars and a foundation of gray cinder blocks provide a basic outline.

Two linked circles of flattened clay inside a wooden framework hint at what will be a pool in which children will race around on jet boats.

Near the park’s north end, a cement slab bordered by curving, 42-inch wooden walls offers a glimpse of what will be an artificial pond for more gentle boating experiences.

With nine months until the planned opening of Legoland Florida, general manager Adrian Jones said construction is proceeding on schedule.

“We are on budget and on time,” Jones said.

Merlin Entertainments Group, Legoland’s corporate owner, bought the former Cypress Gardens property last January for a reported $22.3 million, designating it to be the world’s fifth Legoland park. Last August, Legoland selected PCL Construction Services as lead contractor for construction work. PCL, headquartered in Denver with an office in Orlando, has overseen construction of the Wizarding World of Harry Potter at Universal Orlando Resort and the Jungala exhibit at Busch Gardens.

Employees from PCL and sub-contractors, wearing bright-green shirts and hard hats, toiled throughout the 150-acre property Wednesday afternoon. At the foundation for the Dragon Coaster, an indoor-outdoor roller coaster that passes through a castle, workers hammered steel reinforcing bars into place and used a power saw to slice up cinder blocks. Masons from a fittingly named sub-contractor, Castle Construction, fitted cinder blocks into the footing of the castle, which will be visible from Old Helena Road to the east.

In what will be the Land of Adventure, a worker pushed a plate compactor to smooth out dirt in preparation for pouring the cement floor of the AquaZone Wave Racer ride.

LOCAL CONTRACTOR

A local company, Tucker Construction and Engineering of Winter Haven, is working as a direct contractor for Legoland. Mark Atterson, a project manager, said Tucker is doing renovations to “back of house” buildings that Legoland Florida will use for facilities, maintenance and administration.

Atterson said Tucker Paving, a division of the company, is doing demolition and other work as a sub-contractor for PCL. He said Tucker has had 20 to 25 employees on site in recent days and will be working at the property until the summer.

Jones, the general manager, previously oversaw the opening of Madame Toussads Hollywood and construction of the Legoland Discover Center in Illinois. As Jones sat in his modular office at the property’s south end Wednesday afternoon, a 10-foot long architect’s overall master plan for the 150-acre property was taped up on a wall.

Tacked to the wall beside it was an aerial photograph of Cypress Gardens, Legoland’s predecessor attraction, showing red, yellow and white flowers in full bloom.

Jones said he hung the vintage photo as a reminder to himself of the property’s heritage and his quest to imbue Legoland Florida with unique visual appeal.

“We want this to be the most beautiful Legoland in the world,” Jones said. “That’s already impacting everything we do. We’re making decisions with that in mind.”

As an example, Jones said he had ordered a change in the design of the parking area to save two trees.

TREES MOVED

Legoland’s commitment to maintaining flora is apparent elsewhere on the property. Crews will relocate some 660 trees during construction, many of them mature oak trees that must be dug up and replanted the same day to ensure survival. Mature oaks can weigh 65 tons and can have root-balls 14 feet across, said Craig Riebel, Legoland’s construction supervisor.

One such move occurred Wednesday. An oak dangled in the air, its root-ball saddled in ropes held by the 200-foot boom of a crane. Workers were moving the oak a short distance in the south end of the park, the area to be called The Beginning.

Other trees on the property were surrounded by orange webbing and signs that read, “Tree Protection Zone.”

Workers have relocated several trees from an expanse near the center of the property that will become Miniland USA, the heart of the attraction. Miniland will feature replicas of national and local landmarks constructed from millions of Lego bricks.

Jones said landscaping around Miniland is nearly completely, and the cement base will be poured in the next few weeks. He said Legoland employees at other sites are already building the Miniland models, which will be delivered and installed in a few months.

Jones said the first model builders based at Legoland Florida will arrive soon. He said the builders will devote themselves to setting up a shop, in which they will eventually construct models from Lego bricks to be used throughout the park and in marketing efforts.

MANY BUILDINGS STAY, BUT REDONE

Legoland Florida will retain many buildings from Cypress Gardens, though many of them are being thoroughly renovated. Jones said all of the restaurants and restrooms have been gutted, in some cases down to the bare frames. Some buildings, particularly around the former Cypress Gardens radio museum, have been demolished to reduce congestion.

The new owners have removed many of the Cypress Gardens amusement rides, but two major structures remain: the wooden Triple Hurricane roller coaster, to be renamed Coastersaurus, and the Swamp Thing suspended metal roller coaster, to be renamed Flying School.

Jones said the wooden coaster’s five cars have been sent elsewhere to be refurbished.

During the construction, Legoland is reusing 18,000 tons of concrete from sidewalks and foundations of Cypress Gardens. A contractor is using a 15-ton machine to pulverize the concrete, which is being used as a base layer for new sidewalks.

At the less visible level, Jones said crews are replacing outdated pipes and wires and installing a fiber-optic communications network throughout the park.

High wooden walls line the perimeter of the property, and access is tightly restricted. Water access from Lake Eloise makes it difficult to seal the property completely, especially at night, but Jones said Legoland is adding more security guards and installing video cameras to prevent intrusions that could create liability issues.

HIRING IN SPRING

Legoland has about 60 employees working on the property, mostly in administration, landscaping and operations jobs. Legoland expects to employ about 1,000 people, but Jones said most of the hiring won’t take place before late spring.

Jones praised Winter Haven and Polk County officials for quickly approving construction permits.

“The community and county have been absolutely amazing,” Jones said. “I think the county commissioners need commending on how efficient and helpful they’ve been. I say that with my experience in working on other projects in other cities. This has been the best example of how a city has been extremely helpful.”

[ Gary White can be reached at gary.white@theledger.com or 863-802-7518. Join his discussion of books at www.facebook.com/ledgerlit. ]

New FEC Organization NAFEC

December 21st, 2010 No comments

Marcus Webb
MarcusWebb@aol.com

INDIANAPOLIS — The International Laser Tag Association has created a new division aimed at serving the family entertainment center industry. The formation of the nonprofit National Association of Family Entertainment Centers was announced in mid-November during the IAAPA Attractions Expo in Orlando, FL. It is expected to grow into a standalone sister association of the laser tag group.

NAFEC presently counts 200 members, all of which are associated with ILTA, which counts 500 members. The organization is offering six months’ free membership to anyone who joins in any of the three membership categories: developer, operator or supplier.

The laser tag association’s board is providing leadership to NAFEC under the direction of ILTA president Davor Franicevich, who owns Laser Tag of Baton Rouge and Laser Tag of New Orleans.

“Once we get the ball rolling, NAFEC may have a life of its own with its own board of directors and separate membership,” said Eric Gaizat, who serves as membership services director for both associations.

The growth of NAFEC’s membership and its development of separate leadership are expected to accelerate during the first quarter of 2011, particularly as the association launches a dedicated insurance program for FEC owners and operators. NAFEC may use ILTA’s insurance company or negotiate policies with a new carrier, Gaizat said.

Gaizat said it’s “premature” for NAFEC to decide if it will produce a trade show, but disclosed that the trade show question is the most frequently asked which is directed to the nascent organization. NAFEC will offer ongoing educational programs, he said.

NAFEC also announced the formation of the Supplier Advisory Council, which includes U-Profit’s Bill Carlson, Amusement Entertainment Management’s Frank Seninsky, Prime Play’s Nathan Jones and Agile Software and Marketing’s Scott Drummond.

Carlson and Seninsky were both members of the International Association for the Leisure and Entertainment Industry, which folded into the International Association of Amusement Parks and Attractions. Both men were vocal critics of IALEI’s merger with IAAPA, which took place in October 2009.

Sources said the Supplier Advisory Council is “very loosely” affiliated with NAFEC. However, any association of Carlson and Seninsky with the new FEC association — no matter how informal or arms-length — is bound to raise questions about whether the faction views itself as a rival to IAAPA for operator loyalty.

NAFEC’s announcement of its birth provided a hint that such an interpretation may not be unwarranted. “Many [FEC] operators are concerned that their ability to be treated as equals with other high-profile members of [IAAPA] is nonexistent,” the new organization claimed. “We know what it is like to be a member of a large association where you are spoken at instead of spoken to. Our objective is to make each member feel important to the industry as a whole by taking the time to work with them individually and use those experiences to assist other members in similar circumstances.”

NAFEC said its mission is “to help our members become better informed through our research, services and communications with all levels of the industry … to provide our members with up-to-date data on safety, operations, marketing, seminars, trade shows and … to give [members] the knowledge and resources to grow their business and increase revenues.”

NAFEC’s launch announcement also said: “Our aim is to be the voice for the small business FECs and provide a forum for operators to share innovative ideas, learn from industry professionals and consultants, develop effective marketing strategies and address industry obstacles.”

Parent association ILTA was formed in 1996. Just over half of ILTA’s membership is based in the United States. National Association of Family Entertainment Centers is online at fecoperator.org and can be reached at (317) 786-9755.

PartyCenterSoftware.com Is Finalist For Innovation Of The Year Award!

August 24th, 2010 No comments

Cameron Park, Ca., August 24, 2010 –Scott Drummond, President of Agile Software and Marketing, received notification that their product PartyCenterSoftware.com, is a finalist for the “Innovation of the year” award presented by the Play Providers Association (PPA), arguably the UK’s most influential association for the fun industry.  “It was great to see our PartyCenterSoftware.com program be recognized for the contributions it is making to help the fun industry.  As a previous operator I understand the struggles that our customers go through and we have found a solution to help make both their lives and their profit better!”

Drummond will be exhibiting at the Leisure International Week in Birmingham, UK in late September and along with 9 other finalist will display his PartyCenterSoftware.com product to be voted on by members of the PPA.  He hopes to bring home top prize for his newly released version of his online party booking and facility management software. “This will be our first year exhibiting at LIW so I am very excited to meet many of our customers in person and if we can bring home the award it will make for one great trip!  I’m just thankful for our customers and all they do to help us grow as a business”, said Drummond.

Read more…

Legoland official: Water park likely will see a 2012 opening

July 14th, 2010 No comments
By Charles Gonzalez
News Chief staff
Published: Tuesday, July 13, 2010 at 4:01 a.m.

WINTER HAVEN -Legoland Florida is rising from theme park property that had an established water park, but that doesn’t mean a water park will be immediately available to guests upon Legoland’s expected opening in late 2011.

Legoland officials confirmed during Thursday’s preview at the Orange Dome in Winter Haven that a water park will be part of Legoland Florida on the site of the former Cypress Gardens theme park. Plans for a Legoland hotel resort were confirmed last month by Mark Jackson, director of Polk County Tourism and Sports Marketing.

Estrada said having a water park already on the site of Cypress Gardens was a selling point for Merlin Entertainments Group, which operates Legoland parks worldwide.

“I would think that it helped to have the infrastructure there already,” Estrada said. “It helps to Read more…

Categories: Marketing, News, Theme Park, Water Park Tags:

Dorney Park Unveils ‘Demon Drop’ in Allentown, Pennsylvania

July 9th, 2010 No comments

By Kathy Lauer-Williams, OF THE MORNING CALL
July 8, 2010

Demon Drop, Dorney Park‘s newest thrill ride, is a little deceiving.

The rise to the top of the 131-foot drop tower seems to take forever. But once you get to the top and the car is thrust into the top of the drop chute, you feel surprisingly stable with heavy steel grating under your feet, even though you’re suspended high in the air.

Then, without warning, you drop 10 stories. Your breath leaves your lungs in a rush as you free fall for 12 seconds ending up on your back at the end of the 99-foot track.

And it’s over.

“It’s a short ride, but intense,” says Dorney Park public relations intern Melissa Goodfriend. “It’s the only true free-fall ride in the park.”

She says the 170-foot Dominator ride, also a free-fall style ride, uses Read more…

Categories: Marketing, Theme Park Tags:

Theme park business expected to grow

June 23rd, 2010 No comments

A new report shows that the theme park business, including Disney, is expected to grow over the next five years after slow attendance in recent years.

IBISWorld, a Santa Monica-based market research firm, predicts that theme parks should see 3.1 percent growth annually, or $12.1 billion, over the next five years, according to a report released last week. This year alone, revenue is expected to increase by 1.7 percent, or $10.4 billion. Read a previous story about the report’s initial findings about the theme-park industry.

The words, "World of Color," appear above Paradise Pier at Disney California Adventure at the end of the new light-and-water show.

A new report shows that the theme park business, including Disney, is expected to grow over the next five years after slow attendance in recent years.

IBISWorld, a Santa Monica-based market research firm, predicts that theme parks should see 3.1 percent growth annually, or $12.1 billion, over the next five years, according to a report released last week. This year alone, revenue is expected to increase by 1.7 percent, or $10.4 billion. Read a previous story about the report’s initial findings about the theme-park industry.

Categories: Marketing, News, Theme Park Tags:

Boomtown makes the switch to PartyCenterSoftware.com

June 14th, 2010 No comments

Boomtown Reno just switch over to PartyCenterSoftware.com for all their party management and online party booking needs. “We never got the chance to compete when they originally signed up with a competitor, but now that are leaving their contract early to switch to our more advanced and reliable platform”, said Scott Drummond, President of Agile Software and Marketing, (Makers of PartyCenterSoftware.com). Boomtown is one of the largest attractions in Reno with a family focus. It has great staff and their 3D ride is truly amazing!

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The Family Fun Center(sm) is an arcade featuring over 30,000 square feet bursting with exciting games for kids of all ages and a redemption center that offers a huge array of fun prizes.

There’s a 3D Motion Theater, Climbing Wall, Flight Simulator, Antique Carousel, Covered Wagon Ferris Wheel and the Rodeo Rider – plus over 200 video and redemption games, a separate party room and a snack bar. Now enjoy our new Bounce House! Fun Center Bounce House Waiver

Boomtown’s 3D Motion Theater is the first in the world to be all-digital. Hold on tight as you ride amid booming sound effects produced by Dolby Digital!

Categories: Indoor FEC, Laser Tag, Marketing, News Tags: