Nov 01, 2010 – The award winning Lazer Frenzy lazer maze has been added to Alley Cats, the popular bowling and family entertainment center in Arlington, Texas. Each participant is on a mission to navigate through the maze as quickly as possible which gives most everyone a sense that they are a secret agent on a top secret assignment. This arcade style lazer maze is a hit with young and old alike as it involves both mental and physical agility to weave around several lazer beams as quickly and accurately as possible to obtain a high score. It’s almost as if placing the player in their own version of the Mission Impossible movie!
Alley Cats Center is no stranger to Creative Works. Creative Works has had the privilege of working with Brian Smith, owner of the facility, in building their 4,500 square feet space themed laser tag arena in 2006 and then returned in 2009 to enhance the look of the arena to a high tech space adventure. The team at Alley Cats contacted Creative Works to add the Lazer Frenzy attraction to a space in their arcade that wasn’t producing the revenue needed. Lazer Frenzy is a great game to add to any arcade as it produces a great return on the investment. “We’
re extremely excited that we added the Lazer Frenzy attraction to our facility. Our customers love it and we’re excited to see the revenue stream it adds to our arcade” said Brian Smith, owner of Alley Cats. “Creative Works was our first choice for a lazer maze as we know they are a reputable company that provides quality attractions and great service.”
Jeff Schilling, founder of Creative Works, worked with Brian and his team in making this attraction a reality at Alley Cats. “We delivered a quality attraction that will not only increase the arcade revenues, but also create a buzz in the facility,” said Schilling. “We’re very pleased to install such a great new game in this center.” Lazer Frenzy won the best new product award for family fun centers by the International Association of Amusement Parks and Attractions. More information can be found on www.lazerfrenzy.com .
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Creative Works Theme Factory builds and designs attractions for family entertainment centers. We provide laser tag arenas, black light miniature golf, our Lazer Frenzy laser maze attraction and theming in general. www.thewoweffect.com
December 27th, 2010
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UK VAT changes for 4 Jan 2011
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The standard rate of VAT in the UK is changing to 20% on the 4th of January 2011!
Categories: Bowling, Go Carts, Indoor FEC, Laser Tag, Management, Mini Golf, News, Outdoor FEC, Roller Skating, Theme Park, Water Park Tags:
Cameron Park, Ca., August 24, 2010 –Scott Drummond, President of Agile Software and Marketing, received notification that their product PartyCenterSoftware.com, is a finalist for the “Innovation of the year” award presented by the Play Providers Association (PPA), arguably the UK’s most influential association for the fun industry. “It was great to see our PartyCenterSoftware.com program be recognized for the contributions it is making to help the fun industry. As a previous operator I understand the struggles that our customers go through and we have found a solution to help make both their lives and their profit better!”
Drummond will be exhibiting at the Leisure International Week in Birmingham, UK in late September and along with 9 other finalist will display his PartyCenterSoftware.com product to be voted on by members of the PPA. He hopes to bring home top prize for his newly released version of his online party booking and facility management software. “This will be our first year exhibiting at LIW so I am very excited to meet many of our customers in person and if we can bring home the award it will make for one great trip! I’m just thankful for our customers and all they do to help us grow as a business”, said Drummond.
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Categories: Advertising, Bowling, Go Carts, Indoor FEC, Insurance, Laser Tag, Management, Marketing, Mini Golf, News, Outdoor FEC, Outdoor Rental, Roller Skating, Safety, Sales, Theme Park, Water Park Tags:
Written by: Scott Drummond, PartyCenterSoftware.com
There are some huge waves moving through the bowling/FEC industry right now. These waves have the potential to be extremely positive for both the industry and for the customers. These waves include some sweeping changes to how the bowling center interacts, attracts and retains their customers. Bowling centers for years have known that there is a huge potential in the business of parties and events. It took a few pioneers in the industry to demonstrate that a renewed focus on parties and events could have significant changes to a company’s profitability. Take CJ Barrymores for example. They keep reinventing themselves but if you look at the core of what they are selling it is an event or party. Whether it is a spontaneous party for five friends on a Friday night or a pre planed birthday or corporate event.
Having seen so many successful bowling centers convert to this new style of business is bringing the concept into reality for the masses. Many centers in this year’s Bowl Expo will be exclusively looking for ways to improve and reinvent their current party and event offerings. Some centers will need to make large changes to their facility structure and entertainment offerings while other centers can just make slight adjustments to the way in which they promote and deliver their services. This year will mark a dramatic shift in how the industry views itself and how the customers come to view what they previously knew as “The Bowling Alley”.
Some centers will make minor changes to their name while others will have a completely new brand identity. Part of reinventing your center requires you to shock your customer a little. That is shock them out of their old preconceived ideas about your facility and into your newly developed brand. One of the hardest things to overcome is the stigma of an old dingy bowling center. Just because you bowled back in the 1980′s doesn’t mean that you will have that same experience now. The experience now is much grander and far more interactive. While the first part of the shock is to cast off old notions, the second part is to ignite passion and excitement for your new brand and newly reinvented center. Making sure you are on point and have your marketing fine tuned is key to every employee and eventually every customer being able to accurately and completely talk about why your facility is so awesome… (That is according to your new brand image!)
The best way to educating your customers and employees on your new mantra is to say it often, post it everywhere and make it part of your daily or hourly routine. Get both your customers and your employees excited about this change and about the great things to come from this renewed focus. As soon as you start hearing your customers singing your theme song or chanting your mantra you will know that they understand your vision and have fully embraced you new direction.
These are just a few of the waves that are moving through the bowling and family entertainment industry. As more and more centers reinvent themselves the industry as a whole will see a renewed interest and vigor from our customer base that we have taken for granted for so long.
See you at this year’s Bowl Expo 2010
