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Brick-or-Treat? Not next year at Legoland

November 1st, 2010 No comments

October 29, 2010

By this time next year, we expect to have been inside the gates of Legoland Florida, the under-construction attraction where Cypress Gardens theme park once stood.
But don’t look for special Halloween events there in 2011. General manager Adrian Jones said last week that because the park would be new, holiday-based programming would be delayed until 2012.

California’s Legoland has been running a Brick-or-Treat promotion this month. Specific areas of the park are open after hours for treat-or-treating, costume contests, a dance party and a light show.

Legoland Florida, set to open next October, is already selling one-day tickets and annual passes at a pre-opening rate through Dec. 31. Annual passes for adults and children go for $99. During the special offer, one-day tickets will be $65 for adults, $55 for ages 3-12. (One-day tickets will be $10 more after Dec. 31.)

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The Incredible Pizza Company Partners with Creative Works

October 25th, 2010 No comments

After years of research and analysis, the Incredible Pizza Company chose to add laser tag to their corporate sites and partnered with Creative Works to design and build their arenas.

Incredible Pizza Laser Tag Arena

PRLog (Press Release)Oct 22, 2010 – After years of research and analysis, the Incredible Pizza Company based in Springfield, Missouri with over 20 franchised locations around the U.S. chose to add laser tag to their corporate sites. As a highly respective company this entertainment chain has grown from humble beginnings to become one of the most unique family fun centers in America today. With an emphasis on family values and offering a clean and safe atmosphere for people of all ages, the company partnered with Creative Works to create the first laser tag experience for their store in Springfield.

To make room for the laser tag area, they removed another attraction and went to work converting the space to prepare for the arrival of their custom arena. A separate room was carved out for the briefing and vesting areas to allow for efficient game rotations to help maximize revenue. As part of their package, a large lighted archway was built and installed by the Theme Team at Creative Works to attract guests from across the arcade to the laser tag area. Additionally, the center of their arena had an illuminated 10 foot high prop with a laser ball projecting over 50 laser beams in a 360 degree sphere. Mixed with the fog and the black lights, the lasers made for an incredible light show inside the arena.

“It was a pleasure to meet and work with this group,” commented Jeff Schilling, Founder of Creative Works. “Their professionalism and commitment to providing the best guest experience was great to see.”

Due to the huge success of the first arena in Springfield, the Theme Team has since added four more laser tag arenas to new Incredible Pizza locations – Draper, Utah; Davenport, Iowa; Memphis, Tennessee; and Mexico City, Mexico. In each of these locations, they chose the popular Space Quest themed laser tag arena and added a few extra bells and whistles to really drive home the WOW effect.  Additionally, they put in an observation window for spectators to view the game in play and create more interest for those who hadn’t played before.

“We are proud to partner with such a great company and look forward to the future,” said Schilling.  Stay tuned for future sites coming online by America’s Incredible Pizza Company.  http://www.incrediblepizza.com/

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Creative Works Theme Factory builds and designs attractions for family entertainment centers. We provide laser tag arenas, black light miniature golf, our Lazer Frenzy laser maze attraction and theming in general. www.thewoweffect.com
Categories: Indoor FEC, Laser Tag, News Tags:

Legoland Florida tickets, passes already on sale for October 2011 opening

October 22nd, 2010 No comments
By Dewayne Bevil, Orlando Sentinel
4:05 p.m. EDT, October 21, 2010

WINTER HAVEN — Not one plastic block is in position at Legoland Florida, but the theme park has started selling tickets for admission once it opens late next year.

An annual pass that will sell for $99 through Dec. 31will allow entry from the day the park officially opens in October 2011 through all of 2012, park executives announced Thursday. Single-day tickets sold through Dec. 31 are $65 for general admission and $55 for ages 3-12 and ages 60 and older.

Future guests can buy tickets on the park’s website, LegolandFloridaResort.com.

Once Legoland opens, the public will have access to 50 rides and attractions geared to children as well as minature scenes created out of Lego‘s famed plastic building blocks.


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Among the Florida scenes to be portrayed: Kennedy Space Center, Daytona International Speedway, Key West‘s Mallory Square, antebellum mansions of the Panhandle, and Polk County‘s own Bok Tower, the park announced during a site tour Thursday. The region’s other theme parks will not be represented.

General Manager Adrian Jones described different areas of the Winter Haven park, including a medieval-themed segment called Castle Hill. “There’s a perception in Central Florida that you have to build a castle in order to have a successful theme park,” Jones said. “So we built one.”

The centerpiece of Castle Hill will be a new indoor-outdoor roller coaster called The Dragon.

The demographic focus of Legoland theme parks, owned and operated by Merlin Entertainments Group, are 2- to 12-year-olds.

“We don’t do white-knuckle roller coasters, but we do pink-knuckle roller coasters,” Jones said before introducing the XTreme area, which features the Lego Technic Test Track coaster and a water-carousel ride.

Legoland Florida will be constructed where Cypress Gardens operated from 1936 to 2009. Some of the site’s old rides will be repurposed for the new park: the Swamp Thing suspended coaster, for example, will become Flight School in the Lego City area, and the Triple Hurricane wooden roller coaster will be reborn as Coastersaurus in the Land of Adventure.

Cypress Gardens’ famed ski show will be revived as a water-stunt show, and the Island in the Sky attraction will be rethemed as the Flying Island, on which guests will be elevated for views of Lake Eloise and the entire park.

“It will be a focal point of our attraction,” Jones said.

The park is primarily in a demolition phase right now. About 100 designers are working on miniature Lego scenes in six or seven countries, said John Jakobsen, managing director of Legoland Parks Operating Group.

Merlin is investing at least $100 million on the site’s transformation, he said. Having Cypress Gardens’ infrastructure in place is expected to keep the company’s costs down.

“That was a big benefit for us,” Jakobsen said.

About 1,000 people are expected to work at Legoland once it’s open; most of them will be hired in the six months leading up to opening day.

Dewayne Bevil can be reached at 407-420-5477 or dbevil@orlandosentinel.com. Read the Theme Park Rangers Blog at OrlandoSentinel.com/TPR.

Legoland Florida executives revealed admission prices and other details about the Winter Haven theme park, set to open in October 2011.

Single-day tickets and annual passes are now available on the park’s website (http://www.legolandfloridaresort.com. A special pre-opening annual pass offer for $99 will be available through Dec. 31, and will allow admittance for after the park opens next October and through all of 2012.

Single-day tickets are now on sale for $65 general, $55 for ages 3-12. That offer is also available through Dec. 31.

A lifetime pass is sold for $2,500.

Other details revealed Thursday include some of the Florida icons to be constructed from Lego blocks in the park’s Miniland U.S.A. Guests will see representations of the Daytona International Speedway, Kennedy Space Center and more — but not other theme parks.

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PCS Customer Legoland Wins WWA Award

October 13th, 2010 No comments

Legoland water park gets prestigious industry award
By Lori Weisberg

Monday, October 11, 2010 at 7:51 p.m.

Legoland’s new $12 million water park, which debuted earlier this year, has landed the Carlsbad theme park a major industry award, presented by an association of water attraction professionals.

The park was chosen for the Industry Innovation Award, which recognizes how well an organization sets itself apart from others in its ability to move the industry “to a new or higher plane.”

“The Worldwater Park Board of Directors considers new services, techniques and attractions and how those offerings help advance the industry in some way to keep it fresh and inspired,” said Gina Kellogg, of the World Waterpark Association.

The 5.5-acre water park, which opened in May, includes a number of features, including four slides that branch from a 45-toot-tall tower, and the Orange Rush slide, which allows four people in a raft to glide down a 312-foot-long tube.

Geared for families with children ages 2 to 12, the park also has a wading pool for toddlers and a “lazy river” where people can build rafts and lounge while getting sprayed by life-size Lego “friends.”

“The fact that our Water Park is Lego-themed and geared toward young children and their families is what truly separates Legoland Water Park from any other water park in the world,” said Peter Ronchetti, general manager of Legoland California Resort. “I’m glad to say the reaction has been very positive and despite the rather untraditional summer weather and continuing economic stress in the market, we have had a very strong season and will be once again reporting record attendance numbers this year.”

Creative Works Adds Mexico to Resume

October 7th, 2010 No comments

By Kimberly Schilling – Facilitator of FUN
Dated: Oct 01, 2010

Creative Works’ Theme Factory recently installed their first laser tag arena in the country of Mexico. They
added a 3,600 square foot arena to a new family entertainment center in Guadalajara, Mexico’s second
largest city.

Creative Works’ Theme Factory recently installed their first laser tag arena in the country of Mexico. They
added a 3,600 square foot arena to a new family entertainment center in Guadalajara, Mexico’s second
largest city also known as the Land of Tequila and Mariachi Bands. It’s fitting that a city famous for
extraordinary vacations now houses an extraordinary laser tag experience at Laser Zone Fun Center. The
space themed arena is sure to capture everyone’s attention as it’s the only one of its kind in the entire
country of Mexico. With cosmic interplanetary murals and futuristic glowing barriers, the arena has the
look and feel of something out of this galaxy!
Paul Wagner and John Lines, the owners of the new center, found Creative Works at the International
Laser Tag Association trade show this past April in Las Vegas, Nevada. These gentlemen had seen other
themed arenas by Creative Works and knew that they wanted to add CW to their team of vendors. Known
as the Laser Tag Experts when it comes to designing and building these attractions, Creative Works was
able to create a high-tech space themed two-level arena with vivid colors and shapes to deliver the “Wow
Effect”.
The city and its people were excellent hosts to the Creative Works team that travelled across the border for
this project. “We were delighted to work with such great people and build a site that will entertain and
create memories for years to come,” said Jeff Schilling, the Chief Architect of Experience at Creative
Works. “Although our cultures are different, the game of laser tag and its appeal is worldwide.” The
owners were ecstatic at the end results of the themed arena. “We were impressed with the professionalism
of the Creative Works team. They did a great job from beginning to end and we’re looking forward to
continuing our relationship in the future,” said Paul Wagner.
Laser Zone is sure to leave an impression in the cultural center of Western Mexico when it opens later this
month.

Creative Works Theme Factory builds and designs attractions for family entertainment centers. We provide
laser tag arenas, black light miniature golf, our Lazer Frenzy laser maze attraction and theming in general.

www.thewoweffect.com
Category Entertainment, Games, Tourism

Categories: Advertising, Indoor FEC, Laser Tag, News Tags:

Legoland Florida GM: More Details, Jobs Coming Soon

September 30th, 2010 No comments

By Gary White
THE LEDGER

Published: Wednesday, September 29, 2010 at 5:26 p.m.
Last Modified: Wednesday, September 29, 2010 at 5:26 p.m.

Adrian Jones, 39, an Englishman, was hired in early August as general manager of Legoland Florida.

Jones sat down with The Ledger earlier this week to discuss the progress of the theme park, scheduled to open next fall at the former Cypress Gardens property in Winter Haven.

Q: What can you tell us about the construction and renovation work going on at the property?

A: People who’ve driven past the site have probably seen a lot of demolition and removal of rides that didn’t necessarily fit our portfolio. There’s a lot of fenced-off areas and there’s still a bit of demolition going on to kind of change the flow of the park, but I would say 75 percent of the infrastructure is there in terms of the buildings we’re going to be reusing and redeveloping.

Q: What is the time line for future construction plans?

A: From the beginning of January, there’s going to be a lot more construction teams on site … so you’ll see things start to appear above the fence line in certain areas of the park. … The hope is to have construction completed around June, July, August time, and then we’ve got two or three months lead time into the opening to make sure the systems are checked, we’ve trained the staff and we’re fully prepared to go.


A: We’ve got about 35 people on site at the moment. We’ve got a rides manager, a maintenance director. We’ve got gardeners and we’ve got landscapers, carpenters. … The biggest team we have in administration is marketing at the moment. We’re starting to get out into the community a lot more and really put the plans together, reaching out to trade partners, suppliers, potential sponsors and also people who are going to be providing things like ride photography and the games.

Q: What is the schedule for future hiring?

A: The next big surge of hiring starts in the new year. My (operations) team will probably be fully in place by the end of February, March, depending on what recruitment’s like. But then the big push will be for seasonal staff around July time, possibly June.

Q: Miniland, with its miniature replicas of famous places constructed from Lego bricks, is the highlight of every Legoland park. What can you say about the Miniland being planned for Legoland Florida?

A: One thing I will say is we will be including a Florida section because you have to take on the face of the place. … And one thing I will say is that after seeing most of the Minilands in the world, this Miniland for me is going to have the most beautiful view out of any of the Legoland parks in the world.

Q: Who is working on the creation of Miniland?

A: Miniland as a project is huge, as you can imagine. There are millions and millions of bricks that go into (it). … There are elements of it that are being built in California, there are elements of it that are being built in Billund (Denmark), and I believe there are elements that are being built in Windsor (England), as well. They started on it a long time ago.

Q: When will you offer the media or the public a glimpse of the work being done at the property?
A: People have to understand that we will give them as much information as we can give them because there are still things that are changing. And the reason we’re not really being up-front is because we don’t want to mislead them � because things are subject to change still. We have to understand that is a construction site, so it’s for people’s safety that we try to keep out of those areas as best we can. And the main reason is we don’t want the project to be delayed.
Read More…

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PCS Customer: Incredible Pizza Opens Second Memphis Location

September 28th, 2010 No comments

WEBWIRE – Monday, September 27, 2010

America’s Incredible Pizza Company announced today it will open its second Memphis location at the Hickory Ridge Mall at 6075 Winchester Road. The grand opening date is set for Thursday, October 7th. The huge indoor family fun center will hire over 100 full and part time employees. Rick Barsness, CEO had this to say about the company’s latest location, “I’m delighted to open our second location at the Hickory Ridge Mall; our family fun center is part of the long-term plan for the mall. Millions of dollars have been put into renovations since the 2008 tornado. World Overcomers Outreach Ministries Church Inc., has done a fantastic job in revitalizing the area by bringing in our family-friendly entertainment product.”

The nostalgic 1950s-themed facility features an all-you can eat buffet including pizza, pasta, salad, home-style food and dessert bars along with an extensive family themed games and attractions center.
The new 38,000 square-foot family entertainment center located in the Hickory Ridge Mall will be all-indoor, smoke and alcohol free, and offers seating for hundreds of people. There are four 50s-themed dining rooms with private rooms available for birthday parties, corporate meetings and other group events. The fairgrounds game room will contain attractions like Mini-Bowling, Mini-Golf, Bumper Cars and over 100 video and redemption games.

Birthday party guests and honorees at the new fun center will enjoy private party rooms, activities, food, party gift bags and game play. Parents can leave the set-up, cleanup, and entertainment to the staff. Incredible Pizza does all the work, so parents can spend their time enjoying the party with the children.

Additional information may be found online at: www.incrediblepizza.com

Categories: Indoor FEC, News Tags:

PartyCenterSoftware.com Is Finalist For Innovation Of The Year Award!

August 24th, 2010 No comments

Cameron Park, Ca., August 24, 2010 –Scott Drummond, President of Agile Software and Marketing, received notification that their product PartyCenterSoftware.com, is a finalist for the “Innovation of the year” award presented by the Play Providers Association (PPA), arguably the UK’s most influential association for the fun industry.  “It was great to see our PartyCenterSoftware.com program be recognized for the contributions it is making to help the fun industry.  As a previous operator I understand the struggles that our customers go through and we have found a solution to help make both their lives and their profit better!”

Drummond will be exhibiting at the Leisure International Week in Birmingham, UK in late September and along with 9 other finalist will display his PartyCenterSoftware.com product to be voted on by members of the PPA.  He hopes to bring home top prize for his newly released version of his online party booking and facility management software. “This will be our first year exhibiting at LIW so I am very excited to meet many of our customers in person and if we can bring home the award it will make for one great trip!  I’m just thankful for our customers and all they do to help us grow as a business”, said Drummond.

Read more…

Irving LEGO fans get ready for some fun with LEGOs in nearby Grapevine

August 13th, 2010 No comments

3:06 PM Thu, Aug 12, 2010
Deborah Fleck/News Assistant Read Here

LEGOLAND Discovery CenterA tractor dumped out its unusual contents–thousands of colorful LEGO bricks.
Then, Grapevine Mayor William D. Tate, Sen. Jane Nelson, Russell Barnes of Merlin Entertainments Group and Peggy Weaver of Grapevine Mills took up shovels and dug into the pile.

A “Turning of the LEGO Bricks” ceremony this morning marked the construction launch for a new LEGOLAND Discovery Center at Grapevine Mills Mall. The center, only the second one in the United States and fifth one worldwide, is scheduled to open in April, 2011. The 35,000-square-foot playland will offer rides, a 4D cinema, party rooms, interactive features and even a MINILAND that will feature landmark North Texas buildings–including a Cowboys Stadium made out of LEGOs.

Merlin officials said they love the location–near the airport, in a growing area and in a city that works hard to draw tourists. Irving officials are also happy–they will have something else to promote nearby and draw visitors to their hotels as well.

I’m anxious to see that Cowboys Stadium made of LEGOs!
Lego three (Small).jpg

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Legoland official: Water park likely will see a 2012 opening

July 14th, 2010 No comments
By Charles Gonzalez
News Chief staff
Published: Tuesday, July 13, 2010 at 4:01 a.m.

WINTER HAVEN -Legoland Florida is rising from theme park property that had an established water park, but that doesn’t mean a water park will be immediately available to guests upon Legoland’s expected opening in late 2011.

Legoland officials confirmed during Thursday’s preview at the Orange Dome in Winter Haven that a water park will be part of Legoland Florida on the site of the former Cypress Gardens theme park. Plans for a Legoland hotel resort were confirmed last month by Mark Jackson, director of Polk County Tourism and Sports Marketing.

Estrada said having a water park already on the site of Cypress Gardens was a selling point for Merlin Entertainments Group, which operates Legoland parks worldwide.

“I would think that it helped to have the infrastructure there already,” Estrada said. “It helps to Read more…

Categories: Marketing, News, Theme Park, Water Park Tags:

Second Sunday with Richard Kinzel: Cedar Fair CEO says market will thaw

July 13th, 2010 No comments


SANDUSKY
By Tom Jackson

As amusement park companies go, Cedar Fair is the industry’s juggernaut — it owns 11 amusement parks and six water parks throughout the U.S. and Canada.

Even in Sandusky, home of Cedar Point amusement park, news coverage in recent months has concentrated on Cedar Fair as it mulled an acquisition by New York private equity firm Apollo Global Management.

The deal fell through, leaving Cedar Fair to battle the recession and debt problems.

Which leaves everyone wondering: How is Cedar Point doing? Read more…

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Legoland Malaysia Targets 1.5 Million Visitors

July 12th, 2010 No comments

Lego Builders At Work

By Channel NewsAsia Malaysia Bureau Chief Melissa Goh | Posted: 09 July 2010 2035 hrs

NUSAJAYA, Malaysia : Asia’s first Legoland targets to attract 1.5 million visitors when it opens its doors at the end of 2012.

Located in Nusa Cermelang industrial park, within the Iskandar New Economic Region, the theme park will boast the tallest lego model in the world.

The backgrounds of the 22 young Malaysians – pioneer model builders for Legoland Malaysia – are diverse, coming from engineering, architecture, and fine arts.

They beat over 800 other job seekers at a recent hiring contest.

In the first round, contestants were given 25 minutes to copy a model of a seahorse.

“It was not difficult to find the people. We were amazed. What we really looking for is creativity obviously, but more so it’s teamwork, it’s the passion and the attitude that the people bring in to their role. That’s what we’re really looking for,” said Tim Burnell, Production Director, Merlin Entertainment. Read more…

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New Legoland park will not include former Miracle Strip coaster

July 12th, 2010 No comments

BUDDY WILKES | Special to The News Herald. Visitors to the Miracle Strip ride the Starliner roller coaster, before it closed in September 2004.

WINTER HAVEN — A Florida classic, the former Panama City Beach wooden roller coaster Starliner has again found itself homeless.

Cypress Gardens and its owner Kent Buescher purchased the coaster in 2006 after its former home at Miracle Strip Amusement Park was closed in September 2004. Cypress Garden is now being replaced with Legoland and recently unveiled plans for the theme park do not include the Starliner.

The Polk County park is scheduled to open in 2011 and will include more than 50 rides and shows and thousands of large models built from plastic blocks. Officials said Cypress Gardens’ botanical gardens and water-ski shows will be integrated into Legoland’s new attractions, but the Starliner won’t make the cut. A Legoland spokeswoman said the park is looking for a new home for the coaster.

The Starliner was Florida’s first permanent wooden roller coaster and first appeared at Panama City Beach in 1963. Buescher said in 2006 the ride was one of only 11 of its kind worldwide that remained operational. Read more…

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Kings Island Hosts 15th Annual ‘A Kid Again Day’ in Mason, Ohio

July 9th, 2010 No comments

By Justin McClelland, Staff Writer
1:56 PM Wednesday, July 7, 2010

Becky Fusco her son, Bobby, and husband Jeff, ride the log ride on Wednesday, July 7, 2010, at Kings Island in Mason. The Columbus family came to park as part of A Kid Again day, where sick children and their families were provided free admittance to the park. Bobby has MPPH Syndrome. Staff photo by Apryl Pilolli

MASON —Concerned about her son’s safety, Becky Fusco researched each ride at Kings Island before her family attended the amusement park.

Bobby Fusco, 5, has MPPH Syndrome, a rare genetic disorder that causes seizures, mental retardation, and confines him to a wheelchair.

But, as Fusco and her husband, Jeff, entered the park on Wednesday, July 7, they threw caution to the wind and boarded the water log flume ride, carrying their son. A few minutes later, they emerged, dripping with water and all smiles.

“It was terrific,” Fusco said.

The Fuscos were invited to Kings Island at no cost as part of A Kid Again day at the park.

A Kid Again is a non-profit organization that helps children with life threatening illnesses and their families by providing group oriented “adventure” activities, like outings to sports games, parties, and the annual trip to Kings Island at no cost to the family.

“Events like this get us out of the house,” Becky Fusco said. “Seeing other wheelchairs and Read more…

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10 fun facts about Dorney Park

July 9th, 2010 No comments
May 1, 2009
Looking back at 125 years of family entertainment…

1) THE SAGA OF HERCULES

In 1988, Dorney Park announced it was building the world’s largest wooden roller coaster. The record-breaking coaster to be named “Hercules” would make good use of the park’s sloping topography to create a 157-foot drop sweeping down the hill and over the lake at the east end of the park.

When the ride opened in 1989, Dorney Park found the title of world’s largest coaster being challenged by the Texas Giant, a coaster at Six Flags Over Texas. Although Giant was taller than Hercules, it had a shorter drop, and Dorney took Six Flags to court over the claim.

Despite being rated as world class by coaster enthusiasts, Hercules struggled with maintenance problems. Alterations to the ride’s structure made the run bone-jarring and bumpy. In 2003, Hercules was closed to make way for a floorless steel coaster named Hydra The Revenge, after one of the monsters Hercules was sent to destroy as one of his 12 labors in Greek mythology.

It seems Dorney’s Hercules, unlike its counterpart, was ultimately defeated by the namesake of the mythical Hydra, a nine-headed serpent who was immortal.

2) MOVIE MADNESS AT DORNEY

Dorney Park first attracted denizens of the silver screen in 1968 when Columbia decided to shoot several scenes of “Where Angels Go Trouble Follows,” a comedy about nuns at the park. The arrival of Rosalind Russell and the movie’s other stars created a media circus. The film features shots of the the park’s clown mascot Alfundo at the old entrance to the park, the Pirate’s Cove, Journey to the Center of the Earth and the Scrambler, and the nuns and students take a ride on Thunderhawk.
Read more…

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