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Archive for June, 2010

WOODHAVEN: Indoor play center offers fun, bright structures

June 25th, 2010 No comments

By Lisa Vidaurri-Bowling
Read it here
Wednesday, June 16, 2010

Lorie (back, left), Brian, Paul and Stephanie Kryk own Funtastic Play Centers. Lorie and Brian often bring their daughters, Breeya (front) and Mekayla, and Paul and Stephanie bring their son, Dominik. Paul and Brian are brothers. (Photo by E.L. Conley)

WOODHAVEN — Seven-year-old Mekayla Kryk and her sister Breeya, 5, have a fun-tastic time at their parents’ place of business.

Brian and Lorie Kryk, Flat Rock residents and certified elementary school teachers, own and operate Funtastic Play Centers, 20372 Van Horn Road.

The franchise opened two years ago and also is co-owned by Brian’s brother and his wife, Paul and Stephanie Kryk, also of Flat Rock.

“Funtastic specializes in providing a physically challenging form of exercise while allowing for social development,” Brian said. “Parents understand the importance of play in their child’s growth and development, both physically and socially. Play centers such as Funtastic help foster this opportunity to learn. I think that parents are looking for safe, clean places where this learning can occur.”

Brian said the idea of launching the indoor play area was prompted by extensive drives to places outside Downriver so that his daughters could play with their friends.

“My wife and I were driving 40 minutes one way to visit indoor play facilities with Read more…

Categories: Advertising, Indoor FEC, News Tags:

Theme park business expected to grow

June 23rd, 2010 No comments

A new report shows that the theme park business, including Disney, is expected to grow over the next five years after slow attendance in recent years.

IBISWorld, a Santa Monica-based market research firm, predicts that theme parks should see 3.1 percent growth annually, or $12.1 billion, over the next five years, according to a report released last week. This year alone, revenue is expected to increase by 1.7 percent, or $10.4 billion. Read a previous story about the report’s initial findings about the theme-park industry.

The words, "World of Color," appear above Paradise Pier at Disney California Adventure at the end of the new light-and-water show.

A new report shows that the theme park business, including Disney, is expected to grow over the next five years after slow attendance in recent years.

IBISWorld, a Santa Monica-based market research firm, predicts that theme parks should see 3.1 percent growth annually, or $12.1 billion, over the next five years, according to a report released last week. This year alone, revenue is expected to increase by 1.7 percent, or $10.4 billion. Read a previous story about the report’s initial findings about the theme-park industry.

Categories: Marketing, News, Theme Park Tags:

Boomtown makes the switch to PartyCenterSoftware.com

June 14th, 2010 No comments

Boomtown Reno just switch over to PartyCenterSoftware.com for all their party management and online party booking needs. “We never got the chance to compete when they originally signed up with a competitor, but now that are leaving their contract early to switch to our more advanced and reliable platform”, said Scott Drummond, President of Agile Software and Marketing, (Makers of PartyCenterSoftware.com). Boomtown is one of the largest attractions in Reno with a family focus. It has great staff and their 3D ride is truly amazing!

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The Family Fun Center(sm) is an arcade featuring over 30,000 square feet bursting with exciting games for kids of all ages and a redemption center that offers a huge array of fun prizes.

There’s a 3D Motion Theater, Climbing Wall, Flight Simulator, Antique Carousel, Covered Wagon Ferris Wheel and the Rodeo Rider – plus over 200 video and redemption games, a separate party room and a snack bar. Now enjoy our new Bounce House! Fun Center Bounce House Waiver

Boomtown’s 3D Motion Theater is the first in the world to be all-digital. Hold on tight as you ride amid booming sound effects produced by Dolby Digital!

Categories: Indoor FEC, Laser Tag, Marketing, News Tags:

HeyDay New Ropes Courses Among Summer Fun Options

June 9th, 2010 No comments

BY JAMES S. TYREE Oklahoman
Published: June 9, 2010

NORMAN — Summer vacation has just started and Eric and Andrea Hanson’s three kids have already reached the ends of their rope.

Emily Hanson, 13, tries to keep her balance on the ropes course at Hey Day Family Fun Center in Norman. PHOTOS BY NATE BILLINGS, THE OKLAHOMAN

That’s OK, they’ll just turn and walk another portion of Hey Day Family Fun Center’s ropes course, which is laid out 12 feet above the facility’s floor. “It’s the whole reason we’re here,” Andrea Hanson, of south Oklahoma City, said of the suspended ropes. “It’s awesome because it’s physical activity; I like that it requires some exercise.” Brian Burks, Hey Day’s entertainment and program manager, said the course is the first in Oklahoma at a for-profit facility and is patterned after a larger one used by the Tulsa School District. All participants are tethered to harnesses and there are courses with varying levels of difficulty, all for safety.

“It is a lot of fun but after you do it, you’ll feel like you’ve been working out,” Burks said. The ropes course and other attractions at Hey Day, off Indian Hills Road and Interstate 35 near the Moore-Norman border, offer just a few ideas for summer fun.
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INCREDIBLE PIZZA – New owners have big plans for Xscape Party Center

June 8th, 2010 No comments

Fox59 | 6:55 PM EDT, June 8, 2010

America’s Incredible Pizza Company has confirmed to Fox59 News they will be taking over the Xscape Party Center located within Lafayette Square Mall. The entertainment venue is reportedly entering into a deal with the company following an accident on a ride that left a child critically injured. Xscape was also criticized for out-dated entertainment permits. Executive Vice-President of Marketing Chris Brewer said his company is planning a “rapid transformation” of the site and expects to re-open after July 4th weekend. America’s Incredible Pizza Company currently has 12 locations in the U.S. and one in Mexico. Here in Indiana, there is a location in Greenwood off U.S. 31 and County Line Road.

America's Incredible Pizza Company confirmed to Fox59 News they are taking over the Xscape Party Center located inside Lafayette Square Mall. Xscape came under fire after a child was critically injured on a ride at the amusement center. The new owners said they have plans for a "rapid transformation" at the facility and plans to reopen after July 4th. (WXIN-TV FOX59 / June 8, 2010)

Categories: Indoor FEC, Marketing, News Tags:

Scottie’s Skateland 2 Million Dollar Renovation

June 4th, 2010 No comments

Scottie’s Skateland in Quincy will add a two million dollar family entertainment center to its skating rink.

It’s the oldest family owned roller rink in the United States serving the community for over 70 years.

Scottie’s Skateland will be the first in Illinois to feature an interactive three-story foam unit and the first in the Midwest to host Lazer Frenzy.

The addition will be 15 thousand square feet and is set to be built on the west side of the property.

More attractions include bumper cars, mini-bowling and an arcade.

A groundbreaking ceremony was held this morning where we caught up with the Jeff Scott, the General Manger.

Scott said, “One of the trends right now in roller skating is to add a lot of attractions and it’s something that’s needed here in the community.

A lot of roller skating rinks are surrounded by schools and so-forth but we are outside, we have plenty of room to grow and we expect to do that.”

The addition should be completed by November and a go-kart track is also in the works.

Link to the Article

Categories: Indoor FEC, Marketing, News, Roller Skating Tags:

Legoland officials look ahead to Winter Haven resort

June 3rd, 2010 No comments

By Charles Gonzalez
News Chief staff
Published: Thursday, June 3, 2010 at 4:01 a.m.


BARTOW – The opening of Legoland Florida on the former Cypress Gardens site in Winter Haven is still at least 15 months away, but already the owner of the new theme park has plans for a second phase of development.

Merlin Entertainments Group, which announced its plans for Legoland Florida in January, wants to follow a fall 2011 opening of the family theme park with the addition of a resort and convention center on the eastern shore of Lake Eloise, a Polk County tourism official said.

Mark Jackson, executive director of Polk County Tourism and Sports Marketing, spoke about the resort plans Wednesday during a report to the Polk County Commission. Jackson talked about his early-May business trip to London to meet Merlin officials and view the Legoland Windsor operation.

Jackson said the Legoland resort and convention center in Winter Haven will Read more…

Categories: News, Theme Park Tags:

Bowling Industry Making Its Own Waves

June 2nd, 2010 No comments

Written by: Scott Drummond, PartyCenterSoftware.com

There are some huge waves moving through the bowling/FEC industry right now.  These waves have the potential to be extremely positive for both the industry and for the customers.  These waves include some sweeping changes to how the bowling center interacts, attracts and retains their customers.  Bowling centers for years have known that there is a huge potential in the business of parties and events.  It took a few pioneers in the industry to demonstrate that a renewed focus on parties and events could have significant changes to a company’s profitability.  Take CJ Barrymores for example.  They keep reinventing themselves but if you look at the core of what they are selling it is an event or party.  Whether it is a spontaneous party for five friends on a Friday night or a pre planed birthday or corporate event.

Having seen so many successful bowling centers convert to this new style of business is bringing the concept into reality for the masses.  Many centers in this year’s Bowl Expo will be exclusively looking for ways to improve and reinvent their current party and event offerings.  Some centers will need to make large changes to their facility structure and entertainment offerings while other centers can just make slight adjustments to the way in which they promote and deliver their services.  This year will mark a dramatic shift in how the industry views itself and how the customers come to view what they previously knew as “The Bowling Alley”.

Some centers will make minor changes to their name while others will have a completely new brand identity.  Part of reinventing your center requires you to shock your customer a little.  That is shock them out of their old preconceived ideas about your facility and into your newly developed brand.  One of the hardest things to overcome is the stigma of an old dingy bowling center.   Just because you bowled back in the 1980′s doesn’t mean that you will have that same experience now.  The experience now is much grander and far more interactive.   While the first part of the shock is to cast off old notions, the second part is to ignite passion and excitement for your new brand and newly reinvented center.  Making sure you are on point and have your marketing fine tuned is key to every employee and eventually every customer being able to accurately and completely talk about why your facility is so awesome… (That is according to your new brand image!)

The best way to educating your customers and employees on your new mantra is to say it often, post it everywhere and make it part of your daily or hourly routine.    Get both your customers and your employees excited about this change and about the great things to come from this renewed focus.  As soon as you start hearing your customers singing your theme song or chanting your mantra you will know that they understand your vision and have fully embraced you new direction.

These are just a few of the waves that are moving through the bowling and family entertainment industry.  As more and more centers reinvent themselves the industry as a whole will see a renewed interest and vigor from our customer base that we have taken for granted for so long.

See you at this year’s Bowl Expo 2010

Categories: Bowling, Indoor FEC, Marketing, News, Sales Tags: